Strategic Focus: Mapping The Digital Platform Market For Real Estate Buildings And Facilities

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Executive Summary

Real estate professionals understand the importance of leveraging big data across their portfolios to boost operational efficiency, optimize costs, improve strategic decisions and outpace competition. Recognizing this trend, vendors have flooded the market with a wide range of solutions that aggregate data from sensors, third-party databases and building systems, integrating this information into comprehensive digital platforms. Buyers may find themselves overwhelmed by the complexity involved in selecting from a wide array of digital solutions, where conflicting features and abundant options complicate the decision-making process. This market map serves as a navigational guide, illustrating the integration of digital platforms with various solutions, while highlighting key use cases. Additionally, the map identifies the key stakeholders involved in procurement decisions and offers insights into how firms can leverage the convergence of technologies to achieve long-term success in a rapidly evolving digital landscape.

Table of contents

Summary for decision-makers
Buildings require robust digital infrastructure, with integrated solutions that extend beyond traditional point solutions

A powerful digital platform is defined by its ability to adapt, integrate and support a wide range of functionality, to meet evolving business needs
Seven distinct types of platform anchor the market
Digital twins are a powerful tool to enhance platform capabilities across technology segments
The shift towards integrated solutions allows emerging technologies to fill white space and drive evolution in industry practice

Table of figures

Figure 1. Differentiating between platforms, software and applications
Figure 2. Understanding the technology stack
Figure 3. Understanding the blurring building technology landscape
Figure 4. Understanding data flow by function
Figure 5. A timeline of real estate digital platform development
Figure 6. Market map of software solutions for real estate and the built environment
Figure 7. Primary real estate solutions covered in Verdantix research
Figure 8. Comparing ESG and EMS
Figure 9. Comparing CPIP and CMS
Figure 10. Vendor platform coverage across real estate segments

About the authors

Cara Haring

Senior Analyst

Cara is a Senior Analyst in the Verdantix Real Estate & Built Environment practice. Her current research agenda focuses on digital transformation across the asset life cycle, PropTech investment strategies, and retrofit financing. Prior to joining Verdantix, Cara worked in commercial real estate lending at Citizens Bank and sustainable real estate consulting at Resource Energy. She brings experience in commercial real estate portfolio management/underwriting, ESG reporting, and sustainability strategy. Cara holds a BA in Business from Franklin & Marshall College.

Claire Stephens

Research Director, Smart Buildings
Claire Stephens is Research Director of the Smart Buildings team. With 18 years of experience in the sector, Claire is recognized as an expert in industries that make up the built environment, in particular, corporate and commercial real estate, and workplace and sustainability technologies. At Verdantix, Claire will be digging into building technology for building owners, occupiers and investors, focusing on how to support them in reaching their ESG objectives. Prior to her arrival at Verdantix, Claire launched Asia’s first corporate real estate, green building and building technology publications. She has also delivered full lifecycle real estate consultancy services covering a broad range of asset types in industries including financial services, oil and gas, pharmaceuticals, technology, consumer goods, media, retail and hospitality.

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