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Executive Summary

As market conditions stabilize after a period of turbulence, real estate and facilities professionals can resume planning, tackling and balancing a range of short- and long-term priorities – such as decarbonization, improving operational efficiency, and adapting workspaces for hybrid and flexible working. Verdantix surveyed over 300 real estate and facilities executives to assess how priorities, objectives and technology investment plans are expected to unfurl in 2025. Product and service providers can use this report to understand market sentiment, while other real estate and facilities readers can compare their firms’ objectives and technology plans with their peers. 

Table of contents

Summary for decision-makers
The eighth Verdantix real estate and built environment survey

Methodology
Headwinds and turbulence ease, rebuilding confidence in real estate planning
Sustainability emerges once again as the leading market trend, amidst diverse industry shifts
Firms prioritize improving occupant experience, despite feeling the effects of sustainability more
Firms are prioritizing amenities, resiliency and sustainability in their portfolio strategies
Business growth, resiliency and the flight to quality are driving portfolio initiatives
Regulations, reporting and resiliency prompt action on sustainability and ESG
Businesses juggle a range of important initiatives for their properties and their people
Property: firms move to bullet-proof and future-proof their buildings
People: adapting space to prove the worth of real estate and workspaces
Spending: momentum of post-crisis spending resurgence continues 
The battleground of point solutions vs all-in-one
Software spending revival continues into 2025

Table of figures

Figure 1. Respondents come from facilities management and real estate
Figure 2. Respondents are located in six broad regions, with a large portion in Europe and North America
Figure 3. Respondents come from 13 industries
Figure 4. Sustainability and occupant experience lead in terms of the most impactful market trends
Figure 5. Real estate management priorities over the next three years
Figure 6. Corporate real estate portfolio initiative plans over the next year
Figure 7. Reporting takes centre stage amongst sustainability-related initiatives
Figure 8. Software plans to support sustainability data management and reporting
Figure 9. Climate risks are shaping real estate acquisition decisions for firms
Figure 10. Firms plan to bolster their security and double down on their energy efficiency projects
Figure 11. Low-cost, high-impact projects are attracting the biggest investment increases
Figure 12. Cost saving is the primary driver for investments in building energy efficiency projects
Figure 13. Businesses are planning to expand or replace their software across a range of property-level use cases
Figure 14. Firms set their sights on improving space utilization, over wellbeing
Figure 15. Executives are investing in space monitoring and planning tools to support space utilization optimization initiatives
Figure 16. Software strategies vary, with most firms opting for a few solutions with broad functionality
Figure 17. Organizations are roughly evenly split, with point solutions and integrated solutions across use cases
Figure 18. The investment recovery in key smart building technologies continues into 2025

Organisations mentioned

JLL, WeWork

About the authors

Ben Readman

Industry Analyst
Ben is an Industry Analyst in the Verdantix Smart Buildings practice. His current research agenda focuses on ESG strategies and technologies for real estate, and corporate real estate technology investment strategies. Ben Joined Verdantix in 2021, having previously worked as a researcher at CECAN and as a sustainability officer for the NHS. He holds a Masters in Environmental Strategy from the University of Surrey and a BA in Geography from the University of Birmingham.

Joy Trinquet

Senior Analyst
Joy is a Senior Analyst in the Verdantix Smart Buildings practice. Her current research agenda focuses on integrated workplace management systems/connected portfolio intelligence platforms (IWMS/CPIP), building systems integrators, and space and workplace management solutions. Joy joined Verdantix in 2019, having previously worked at BNP Paribas Asset Management as a business development intern. She earned a BA degree in Economics with a concentration on policy, as well as dual minors in computer science and business studies, from New York University.

Claire Stephens

Research Director, Smart Buildings
Claire Stephens is Research Director of the Smart Buildings team. With 18 years of experience in the sector, Claire is recognized as an expert in industries that make up the built environment, in particular, corporate and commercial real estate, and workplace and sustainability technologies. At Verdantix, Claire will be digging into building technology for building owners, occupiers and investors, focusing on how to support them in reaching their ESG objectives. Prior to her arrival at Verdantix, Claire launched Asia’s first corporate real estate, green building and building technology publications. She has also delivered full lifecycle real estate consultancy services covering a broad range of asset types in industries including financial services, oil and gas, pharmaceuticals, technology, consumer goods, media, retail and hospitality.

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