Strategic Focus: Is Proactive Maintenance The New Norm?

Access this research

Access all Real Estate & Built Environment content with a strategic subscription or buy this single report

Buy Subscription

Need help or have a question about this report? Contact us for assistance

Executive Summary

Maintenance practices are undergoing a fundamental shift – from reactive approaches to proactive, data-driven strategies. As organizations phase out outdated computerized maintenance management system (CMMS) and computer-aided facility management (CAFM) tools, they are adopting platforms that leverage Internet of Things (IoT) sensors, AI and cloud connectivity to align maintenance not just with operational needs, but with broader business goals such as uptime, sustainability and cost optimization. This transformation is being driven by a growing dissatisfaction with legacy tools, mounting regulatory pressure on energy performance, and the rise of performance-based facilities management (FM) contracts that reward outcomes over tasks. However, the shift is not without challenges: upfront investment, integration with legacy systems, data security and workforce adoption remain critical hurdles. Historically, maintenance has been treated as a tactical function – but this report aims to support a shift in mindset. Rather than assuming a strategic approach is already in place, it offers practical insights to help facilities leaders, building owners and technology buyers understand what proactive maintenance really looks like today – and what they should be asking of vendors to enable it. By demystifying key technologies, emerging practices and market expectations, this report provides a clear framework for engaging with solutions that are reshaping the future of maintenance. It gives readers the right questions to ask to ensure they invest in a market where proactive maintenance is fast becoming the new norm. 

Table of contents

Summary for decision-makers
Evolution of maintenance strategies, and market context

Growth in proactive maintenance is being powered by changes in strategies, enabled by technological advances
Customer and stakeholder trends are driving the move to proactive maintenance
Technology is the backbone of proactive maintenance
Proactive maintenance delivers strategic business value
Overcoming barriers to proactive maintenance

Table of figures

Figure 1. Maintenance strategy pyramid 
Figure 2. Real estate executives’ investment plans for maintenance offerings
Figure 3. Key stakeholder actions for accelerating proactive maintenance

About the authors

Joy Trinquet

Senior Analyst
Joy is a Senior Analyst in the Verdantix Smart Buildings practice. Her current research agenda focuses on integrated workplace management systems/connected portfolio intelligence platforms (IWMS/CPIP), building systems integrators, and space and workplace management solutions. Joy joined Verdantix in 2019, having previously worked at BNP Paribas Asset Management as a business development intern. She earned a BA degree in Economics with a concentration on policy, as well as dual minors in computer science and business studies, from New York University.

Sophia Shakur

Industry Analyst

Sophia is an Industry Analyst in the Verdantix Real Estate & Built Environment practice. Her current research agenda focuses on real estate and facilities software for commercial owners and occupiers. Prior to joining Verdantix, Sophia worked at Deloitte in the Real Assets Advisory team, where she gained experience in advising public and private sector clients on facilities management challenges, workplace transformation and supporting digital transformation. Sophia holds a BSc in Geography from the University of Southampton and MSc in Real Estate Development from Henley Business School.

Claire Stephens

Research Director, Smart Buildings
Claire Stephens is Research Director of the Smart Buildings team. With 18 years of experience in the sector, Claire is recognized as an expert in industries that make up the built environment, in particular, corporate and commercial real estate, and workplace and sustainability technologies. At Verdantix, Claire will be digging into building technology for building owners, occupiers and investors, focusing on how to support them in reaching their ESG objectives. Prior to her arrival at Verdantix, Claire launched Asia’s first corporate real estate, green building and building technology publications. She has also delivered full lifecycle real estate consultancy services covering a broad range of asset types in industries including financial services, oil and gas, pharmaceuticals, technology, consumer goods, media, retail and hospitality.

Related Reports

Not a Verdantix client yet?

Register with Verdantix for authoritative data, analysis and advice to allow your business to succeed.