Strategic Focus: Mapping The Digital Platform Market For Real Estate Buildings And Facilities
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Executive Summary
Real estate professionals understand the importance of leveraging big data across their portfolios to boost operational efficiency, optimize costs, improve strategic decisions and outpace competition. Recognizing this trend, vendors have flooded the market with a wide range of solutions that aggregate data from sensors, third-party databases and building systems, integrating this information into comprehensive digital platforms. Buyers may find themselves overwhelmed by the complexity involved in selecting from a wide array of digital solutions, where conflicting features and abundant options complicate the decision-making process. This market map serves as a navigational guide, illustrating the integration of digital platforms with various solutions, while highlighting key use cases. Additionally, the map identifies the key stakeholders involved in procurement decisions and offers insights into how firms can leverage the convergence of technologies to achieve long-term success in a rapidly evolving digital landscape.Buildings require robust digital infrastructure, with integrated solutions that extend beyond traditional point solutions
A powerful digital platform is defined by its ability to adapt, integrate and support a wide range of functionality, to meet evolving business needs
Seven distinct types of platform anchor the market
Digital twins are a powerful tool to enhance platform capabilities across technology segments
The shift towards integrated solutions allows emerging technologies to fill white space and drive evolution in industry practice
Figure 2. Understanding the technology stack
Figure 3. Understanding the blurring building technology landscape
Figure 4. Understanding data flow by function
Figure 5. A timeline of real estate digital platform development
Figure 6. Market map of software solutions for real estate and the built environment
Figure 7. Primary real estate solutions covered in Verdantix research
Figure 8. Comparing ESG and EMS
Figure 9. Comparing CPIP and CMS
Figure 10. Vendor platform coverage across real estate segments
About the Authors
Cara Haring
Senior Analyst
Cara is a Senior Analyst at Verdantix, specializing in digital platforms and operational technology for the built environment. Her research helps real estate owners, occupiers...
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Claire Stephens
Research Director
Claire Stephens is a Research Director at Verdantix, leading research into technologies and services shaping the real estate and the built environment, encompassing ...
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