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Generative AI has transformed the accessibility of high-powered artificial intelligence technologies. Digital capabilities which were previously the preserve of data scientists and expert engineers have been unlocked for all business professionals.

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The Queen’s Awards for Enterprise are the most prestigious business awards in the United Kingdom. Verdantix won the Queen’s Award due to its sustained growth in international trade over the last three years – including through the pandemic

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Keeping Your AI Strategy On Track: What Product & Marketing Teams Need To Know

Christopher Sayers

Webinar
AI Applied

03, June 2025 - 1 hour

4:00 pm BST | 11:00 am EDT | 8:00 am PDT

On-demand

Keeping Your AI Strategy On Track: What Product & Marketing Teams Need To Know

Enterprise software vendors are under increasing pressure to integrate AI features that drive measurable business outcomes. Incumbent SaaS players must navigate emerging threats from new market entrants, shifting buyer expectations, and a market-place saturated with AI messaging. As a result, product and marketing teams must clearly differentiate their solutions.

Success requires more than technical innovation. It demands clear messaging, relevant use cases, and a deep understanding of buyer needs to win in the AI era.

Join our upcoming webinar to understand your buyers' top challenges, and learn how to refine your positioning, align with AI use cases, and stay ahead of the competition.

Webinar highlights:

Gain insight into enterprise buyers' challenges and needs as they implement AI strategies
Understand the AI messaging that resonates with buyers, and the budgets and technology preferences shaping 2025 investments
Four essential actions to keep your AI product roadmap and marketing strategy focused and competitive

Discover more AI Applied content

On this webinar

Christopher Sayers

Senior Manager

Chris is Senior Manager of the Verdantix AI Applied practice. His current research agenda focuses on enterprise AI integration and adoption, AI market trends and agentic AI. Prior to joining the AI Applied team, he was a senior EHS analyst and the Verdantix EHS software market lead. Chris joined Verdantix in 2020 and has previous experience at EY, where he specialized in robotic process automation (RPA). He holds an MEng in Engineering Science from the University of Oxford, with a focus on machine learning and machine vision.