Buyers ask AI to discover and evaluate vendors. Analyst firms use AI to research markets and test vendor claims. Your own organisation is rebuilding its proposition around automated workflows. Each shift would be hard enough to plan for on its own, but they also act on one another. A change in how buyers search alters how analysts work and what they prioritize, which in turn changes how vendors communicate. That makes the long-term unpredictable, and it puts AR at the point where all three dynamics interact.

So, what principles should AR teams build their long-term plans around, and how should they adapt to be successful today?

Join Carter Lusher, founder of Lusher Advisory, and Rodolphe d’Arjuzon, Chief Product Officer and Co-founder of Verdantix, for a live fireside discussion. Rodolphe brings Verdantix’s experience of building Voyager, its AI research platform. Carter brings his unique viewpoint as ‘analyst of analysts’ and will draw on insights from his recent research into analyst information flows.

You will learn:

• How AI search, GEO and gating decisions are changing analyst influence - and how to measure it beyond inquiries and downloads
• What to ask analyst firms about how their analysts and AI systems use the information you share
• What to bring to a briefing when the analyst’s AI has already read everything public
• How evidence, context, and timely updates can make briefings and follow-up more valuable.
• How to become the inside analyst your own AI-transformed strategy, marketing and product teams need