Orange Targets Sustainability Leadership

Published: 12 September 2009

5 pages, 2 figures

EXECUTIVE SUMMARY

Over the last 2 years Orange has accelerated its internal and customer facing sustainability initiatives and ranked in the Leaders Quadrant of the Verdantix analysis of sustainable telecoms operators in Europe. To hear more about the Orange strategy, Verdantix met with Marc Fossier who in February 2009 was appointed Executive Vice President and Chief Corporate Social Responsibility Officer. The new CSR mandate goes far beyond the norm as it includes: persuading senior managers to implement sustainability; launching sustainable business project portfolios; defining key sustainability indicators across the firm; and identifying climate change and resource price risks. Market drivers like energy and carbon prices, GHG emissions legislation and the competitive significance of sustainability strategies will drive the level of investment and speed of development of the new strategy.

TABLE OF CONTENTS

ORANGE SEEKS COMPETITIVE ADVANTAGE ON SUSTAINABILITY
Orange Advocates A Broad Sustainability And CSR Agenda
Chief CSR Officer’s Mandate Goes Far Beyond The Norm
Market Drivers Will Determine Investment In The Sustainability Strategy

TABLE OF FIGURES

Figure 1. Orange: Sustainability Strategy Assessment Matrix
Figure 2. Life Cycle Analysis Of Telepresence Carbon Footprint Reductions

COMPANIES MENTIONED

BT, Deutsche Telekom, Ecointesys, Orange, Vodafone