Global Energy Leaders Survey 2013: Automation and Control Brands
Shifting To A Profit-Centric Paradigm For Climate Change
Challenges And New Thinking In Sustainability Communications
This report helps strategy leaders, chief marketing officers and business development directors within automation and control suppliers measure how heads of energy perceive their brand and benchmark levels of awareness and engagement among their customer base. Our survey of 250 global energy leaders includes only the most senior decision-makers responsible for energy management at firms with revenues of at least $250 million from 21 industries and 13 countries.
This report helps heads of sustainability and strategy leaders to reshape the thinking of executives about climate change strategies. A paradigm based on ethical rationales and scientific warnings has failed to generate widespread action in the global business community. Verdantix has developed a profit-centric paradigm based on addressing risks and exploiting opportunities.
Sustainability communications – the dissemination of sustainability information through corporate marketing channels – is a field that has emerged along with the advent of formalized corporate sustainability strategies. Drawing on insights gained from Verdantix research into sustainability communications and from conferences that Verdantix analysts have attended, this report outlines some of the emerging challenges and lessons learned from leaders tasked with communicating about corporate sustainability.
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