Case Study

Supporting A Product Launch With A US-Focused Thought Leadership Campaign

Company: French environmental services firm

Revenue: $40 billion +

Employees: 10,000 +

Challenge

Our client aimed to launch a comprehensive 'Sustainability as a Service' offering to help clients achieve their environmental and Net Zero objectives. To ensure a successful launch, they needed a distinctive and impactful marketing campaign and were looking to enlist a third-party firm to produce this asset.


Solution

Given our existing subject-matter expertise in the Net Zero market, Verdantix was asked to deliver the thought leadership report based on insights from 150 interviews with carbon and environmental leaders in major US corporations. Our approach included:

  1. Conducting Interviews: We designed and executed a detailed interview program to gather valuable insights into buyer challenges, priorities, and preferences, as well as their usage and awareness of existing sustainability solutions in North America.
  2. Analysing Results: The project team analysed the interview data to identify key trends and worked with the client to develop and agree a comprehensive report structure that addressed their key requirements.
  3. Producing the Report: The final thought leadership report provided the client with a crucial marketing asset, highlighting their unique approach to sustainability and supporting their campaign with unique, data-rich insights.

Outcome

The report served as a cornerstone for the client’s North American marketing campaign. Due to its success, the study is now being expanded to a global scope.

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