Driving Brand Awareness In The Sustainability Market Through Effective Thought Leadership

Challenge

Following a strategic acquisition of a carbon and energy management software vendor, our client wanted to commission an independent report to establish the concept of operationalizing sustainability and underpin their marketing campaign. Ultimately the client was looking to position themselves as a leading solution provider in this emerging software category.

Solution

Verdantix was enlisted to produce the thought leadership report, leveraging our existing subject-matter expertise and extensive tech buyer network. Our approach encompassed several key elements:

1. Conducting primary interviews: Utilizing our decade of experience in conducting interview studies, Verdantix designed an effective interview guide to capture clear, actionable insights relating to the key themes and priorities of the client. Leveraging our network, the team conducted 100 interviews (split between quantitative surveys and targeted qualitative interviews) with Sustainability, Real Estate and Operations leaders across North America, Europe and APAC.
2. Analyzing interview results: Following the completion of the interviews, the project team analysed the data, identifying key themes and working with the client to structure the final report.
3. Delivering the final report: The final thought leadership report provided our clients with a key marketing asset to demonstrate their unique perspective on the sustainability market, help to build credibility of the brand, and generate interest in the product. The project team also shared the hard-data with the client which was utilized in additional strategy discussions.

Outcome

The final report was used by our client as the central asset in a year long marketing campaign, driving increased website traffic and significantly growing the strength of the brand in the sustainability market.