Strategic Focus: Using Mobile Apps To Bring A Digital Experience To The Workplace

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Executive Summary

The workplace experience app market continues to evolve at a fast pace under rapid product innovation and an expanding supplier landscape. This report helps building occupiers, landlords and co-working firms to understand the latest innovations in the workplace app market to inform technology roadmaps and purchase decisions. The analysis finds that workplace experience apps are becoming increasingly feature-rich to maximize user engagement and offer more integrations to business software platforms and building operational systems. In the future, workplace apps will extend their functionality to support remote and hybrid working usage scenarios. Buyers need to align mobile app strategies with available budgets, workplace goals and broader IT objectives. 

Table of contents

Customers Face A Confusing Workplace App Marketplace  
Building Occupiers, Landlords And Co-Working Operators Are Rolling Out Workplace Experience Apps 
Customers Should Distinguish Between Five Categories Of Workplace Experience App
Apps Are Becoming More Feature Rich To Maximize User Engagement
Future Workplace Apps Will Empower Hybrid Workplaces And Offer Wider Integration To Business Services
Firms Should Align Mobile App Strategies With Budgets, Workplace Goals And IT Strategies

Table of figures

Figure 1. Key Workplace App Usage Scenarios By Client Type  
Figure 2. Changing Focus Areas Of Innovation In The Workplace App Market 
Figure 3. Three Phases Of Workplace App Market Development 

About the authors

Ibrahim Yate

Senior Analyst

Ibrahim is a Senior Analyst in the Verdantix Smart Buildings practice, which he joined in 2016. His current agenda covers innovation in software and hardware solutions for space management, workplace management, and workplace systems integration. Ibrahim holds an MSc from Imperial College London and MA from Cambridge University.

Susan Clarke

Research Director

Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace management systems and IoT platforms for buildings. Her research expertise also includes a broad range of energy management technologies and energy services. Susan has eight years of experience in technology research. She holds a MSc from the University of London in Sustainable Development.

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