Market Perception Trends: Industrial Service Providers 2024
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at industrial service providers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across eight economic regions and 11 industries. Of the 120 managers across operations, engineering, safety and data science roles that Verdantix interviewed, 88% represented firms with revenues greater than $1 billion. Verdantix found that EY leads among the 20 vendors in brand perception, while IBM, Capgemini and EY are the top three vendors for brand awareness.
Table of contents
Industrial service providers brands recognition 2024Global corporate survey delivers granular insight
Engineering and generalist service providers rank high for brand perception
IBM, EY and Capgemini lead brand awareness among industrial service providers
Table of figures
Figure 1. Industrial service providers: brand perception ranking 2024Figure 2. Industrial service providers: brand awareness ranking 2024
Organisations mentioned
Accenture, AECOM, Altran Technologies, Amazon Web Services (AWS), Arcadis, AspenTech, AVEVA, Bentley Systems, Capgemini, Cenosco, Cohesive, Deloitte, dss+, EY, FORVIA, GE Vernova, HCLTech, Hitachi Digital Services, IBM, MaxGrip, Microsoft, Oracle, Pinnacle, SAP, Sapphire Systems, Siemens, Stena Drilling, Stork, Wipro, Wood, Worley Consulting, WSPAbout the authors
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