Market Perception Trends: Industrial Service Providers 2024
Hugo Fuller
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at industrial service providers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across eight economic regions and 11 industries. Of the 120 managers across operations, engineering, safety and data science roles that Verdantix interviewed, 88% represented firms with revenues greater than $1 billion. Verdantix found that EY leads among the 20 vendors in brand perception, while IBM, Capgemini and EY are the top three vendors for brand awareness.Global corporate survey delivers granular insight
Engineering and generalist service providers rank high for brand perception
IBM, EY and Capgemini lead brand awareness among industrial service providers
Figure 2. Industrial service providers: brand awareness ranking 2024
About the Authors
Hugo Fuller
Senior Analyst
Hugo is a Senior Analyst in the Verdantix Industrial Transformation practice. His current research agenda explores the technologies within the industrial asset management soft...
Malavika Tohani
VP Research
Malavika is a VP Research at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more efficien...
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