Market Perception Trends: Industrial AI Analytics Providers 2024
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Executive Summary
This report is designed to help strategy executives, chief marketing officers and business development directors at industrial AI analytics firms understand their brand strength, in terms of preference and awareness, compared with their principal competitors. We conducted the brand awareness study as part of the upcoming Verdantix Global Corporate Survey 2024: Industrial Transformation Budgets, Priorities And Tech Preferences report, gathering the perspectives of 304 executives across 14 economic regions and 19 industries. Survey respondents are senior decision-makers within operations, engineering, maintenance, reliability, process safety and data science functions, with 77% of participants representing firms with revenues greater than $1 billion. Of the 12 vendors in the study, Verdantix finds that DataRobot leads in brand perception and brand awareness, while Cognite has the second-highest brand perception and SymphonyAI Industrial has the second-highest brand awareness.DataRobot and Cognite lead brand perception among industrial AI analytics vendors, but overall brand awareness is low
Addressing low brand awareness requires strategic marketing measures to enhance customer understanding of industrial AI analytics
Figure 2. Industrial AI analytics providers: brand awareness ranking 2024
About the Authors
Josh Graessle
Senior Manager
Josh is a Senior Manager at Verdantix, covering industrial transformation, with a focus on manufacturing operations management, industrial design and engineering, and asset ma...
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Malavika Tohani
Research Director
Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef...
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