Market Perception Trends: Industrial AI Analytics Providers 2024

Access this research

Access all Operational Excellence content with a strategic subscription or buy this single report

Buy Subscription

Need help or have a question about this report? Contact us for assistance

Executive Summary

This report is designed to help strategy executives, chief marketing officers and business development directors at industrial AI analytics firms understand their brand strength, in terms of preference and awareness, compared with their principal competitors. We conducted the brand awareness study as part of the upcoming Verdantix Global Corporate Survey 2024: Industrial Transformation Budgets, Priorities And Tech Preferences report, gathering the perspectives of 304 executives across 13 economic regions and 19 industries. Survey respondents are senior decision-makers within operations, engineering, maintenance, reliability, process safety and data science functions, with 77% of participants representing firms with revenues greater than $1 billion. Of the 12 vendors in the study, Verdantix finds that DataRobot leads in brand perception and brand awareness, while Cognite has the second-highest brand perception and SymphonyAI Industrial has the second-highest brand awareness. 

Table of contents

Corporate brand perception of industrial AI analytics vendors
DataRobot and Cognite lead brand perception among industrial AI analytics vendors, but overall brand awareness is low
Addressing low brand awareness requires strategic marketing measures to enhance customer understanding of industrial AI analytics

Table of figures

Figure 1. Industrial AI analytics providers: brand perception ranking 2024
Figure 2. Industrial AI analytics providers: brand awareness ranking 2024

About the authors

Josh Graessle

Senior Analyst
Josh is a Senior Analyst in the Verdantix Industrial Transformation practice. Prior to joining Verdantix, Josh worked at Volvo Group, where he gained experience in factory support and implementation of industrial systems, industrial internet of things, digitalization, and data analytics. He holds a BS in Mechanical Engineering, as well as an MBA from the University of Delaware.

Malavika Tohani

Research Director, Industrial Transformation
Malavika leads the Verdantix Industrial Transformation practice. Her current research agenda focuses on digital technologies for Operational Excellence including digital twins and software solutions for industrial risk and asset management. Malavika has over 15 years’ experience in research and strategy consulting. Malavika previously worked at Frost & Sullivan, managing and delivering advisory projects for clients involving expansion, acquisition, benchmarking and product development strategies. Malavika holds a MSc in Economics from Madras School of Economics.

Related Reports

Not a Verdantix client yet?

Register with Verdantix for authoritative data, analysis and advice to allow your business to succeed.