Market Perception Trends: ESG And Sustainability Software Providers 2024

Published 21 August 2024 by Luke Gowland & Kim Knickle &
CSRD Disclosure Rules, Regulations & Frameworks ESG & Sustainability Sustainability Reporting Market Perception Trends

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Executive Summary

This report is designed to help strategy executives, chief marketing officers and business development directors at ESG and sustainability software providers understand the relative strength of their brand preference and awareness from the perspective of 400 corporate customers across 39 countries in 29 industries. The brand assessment study was conducted as part of the Verdantix 2024 global corporate survey on ESG and sustainability budgets, priorities and technology preferences. This survey ran from May to July 2024 and took the form of telephone interviews with executives with responsibility for corporate-wide ESG and sustainability management activities. 

Table of contents

Corporate perception of ESG and sustainability software brands
Survey respondents reflect the views of decision-makers at large enterprises
Providers with an EHS heritage lead brand preference
Brand awareness is on an upward trend
ESG and sustainability software vendors must adapt to increased influence from financial buying centres

Table of figures

Figure 1. ESG and sustainability software providers: brand preference
Figure 2. ESG and sustainability software providers: brand awareness

Organisations mentioned

Accuvio, AMCS, Archer Integrated Risk Management, Benchmark Gensuite, Blackstone, CDP, Cority, Diligent, Envizi, FigBytes, Greenstone, GRI (Global Reporting Initiative), IBM, Intelex, NASDAQ, NAVEX, Novisto, OneTRust, Position Green, Quentic, Reporting 21, riskmethods, Salesforce, Sphera, SupplyShift, Sweep, UL Solutions, US Securities and Exchange Commission (SEC), VelocityEHS, Vista Equity Partners, Watershed, Wolters Kluwer, Workiva

About the authors

Luke Gowland

Senior Analyst
Luke is a Senior Analyst in the Verdantix ESG & Sustainability practice. His current research agenda focuses on the ESG reporting and data management landscape, as well as emerging technologies and market trends across industries. Prior to joining Verdantix, Luke worked at research and advisory firm GlobalData, producing ESG research reports for corporate clients. Luke holds an MSc in Sustainability and Management from the University of Bath.

Kim Knickle

Research Director, ESG & Sustainability
Kimberly Knickle is Research Director of the ESG & Sustainability practice at Verdantix. Her research areas encompass ESG regulations and reporting, ESG risk, supply chain sustainability, circular economy, social impact, and sustainable finance. Kim has worked for more than 20 years in the IT industry, providing research and analysis to help companies invest wisely in new technologies. Before joining the analyst industry, she held various roles in IT services, engineering and product safety testing, beginning her career at Underwriters Laboratories, Inc. Kim holds an MBA from Boston University and a BS in Electrical Engineering from Cornell.

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