Global Corporate Survey 2023: Asset Management Service Providers Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset management service providers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 14 economic regions and 20 industries. Of the 304 managers across operations, engineering, maintenance, process safety and data science roles that Verdantix interviewed, 84% represented firms with revenues greater than $1 billion. Verdantix found that IBM and Wood Group, along with Deloitte, led among the 15 vendors in brand perception, while IBM, Arcadis and Accenture were the top three vendors for brand awareness.

Table of contents

Asset management service providers brands recognition 2023
Global corporate survey delivers granular insight
Design and engineering service providers rank high for brand perception
IBM, Arcadis and Accenture lead brand awareness among providers

Table of figures

Figure 1. Industrial asset management service providers: brand perception ranking 2023
Figure 2. Industrial asset management service providers: brand awareness ranking 2023

About the authors

Henry Kirkman


Henry is an Analyst in the Verdantix Operational Excellence practice. His current research agenda focusses on connected worker solutions and technologies for industrial asset maintenance. Prior to joining Verdantix, Henry was completing his Masters degree in Civil Engineering from the University of Exeter. Here, he designed an innovative internal structure for a unmanned aerial vehicle used for offshore wind turbine inspections.

Malavika Tohani

Research Director

Malavika leads the Verdantix Operational Excellence practice. Her current research agenda focuses on digital technologies for Operational Excellence including digital twins and software solutions for industrial risk and asset management. Malavika has over 15 years’ experience in research and strategy consulting. Malavika previously worked at Frost & Sullivan, managing and delivering advisory projects for clients involving expansion, acquisition, benchmarking and product development strategies. Malavika holds a MSc in Economics from Madras School of Economics.

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