Global Corporate Survey 2023: Asset Management Service Providers Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset management service providers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 14 economic regions and 20 industries. Of the 304 managers across operations, engineering, maintenance, process safety and data science roles that Verdantix interviewed, 84% represented firms with revenues greater than $1 billion. Verdantix found that IBM and Wood Group, along with Deloitte, led among the 15 vendors in brand perception, while IBM, Arcadis and Accenture were the top three vendors for brand awareness.
Asset management service providers brands recognition 2023
Global corporate survey delivers granular insight
Design and engineering service providers rank high for brand perception
IBM, Arcadis and Accenture lead brand awareness among providers
Figure 1. Industrial asset management service providers: brand perception ranking 2023
Figure 2. Industrial asset management service providers: brand awareness ranking 2023

About the Authors

Henry Kirkman

Henry Kirkman

Industry Analyst

Henry is an Industry Analyst at Verdantix. His current research agenda focuses on quality management, field service management and industrial applications of AI, including Gen…

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Malavika Tohani

Malavika Tohani

Research Director

Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef…

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