Global Corporate Survey 2022: Asset Management Software Brands Recognition
Kiran Darmasseelane
Access this research
Access all Industrial Transformation Leaders content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at asset management software suppliers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 13 economic regions and 20 industries. Of the 301 managers across operations, process safety, maintenance and engineering Verdantix interviewed, 90% represented firms with revenues greater than $1 billion. Verdantix found that IBM led among the 30 suppliers for both brand preference and brand awareness. ABB and Siemens followed in brand preference, whilst ABB and Honeywell followed in brand awareness.Multi-Region and Cross-Industry Survey Delivers Granular Insight
Multi-Functional Technology Providers Top The Asset Management Software Brand Preference List
Long Standing History and Acquisitions Strengthen Vendor Brand Awareness
Figure 2. Asset Management: Brand Awareness Ranking
About the Authors
Kiran Darmasseelane
Senior Manager
Kiran is a Senior Manager at Verdantix, delivering data-driven insights on emerging technologies and global market trends for asset-intensive sectors such as energy, manufactu...
Malavika Tohani
Research Director
Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef...
View ProfileOther related content
Industrial organisations are under pressure to improve reliability, reduce downtime and get more value from existing assets while maintain cost, safety and sustainability requireme...
Upcoming / 17 June, 2026
Energy volatility is no longer a future risk. It is a present-day operational challenge. Industrial firms are under growing pressure from fluctuating prices, shifting dependencies ...
Upcoming / 27 May, 2026
Maintenance strategies designed for stable environments are failing under persistent disruption. Demand volatility, supply constraints and energy variability are forcing maintenanc...
Upcoming / 20 May, 2026
Today's risk landscape is dominated by headlines, but the most disruptive threats are often building quietly beneath the surface. From tightening labour markets and disrupted suppl...
30 April, 2026
Tesla has received approval from Ofgem to supply electricity across Great Britain, completing a seven‑month assessment that places Tesla Energy Ventures on the same regulatory foot...
27 April, 2026
Industrial firms are being hit by operational shocks with growing frequency and complexity. Supply chain disruptions, energy price volatility, labour shortages and rapid shifts in ...
16 April, 2026