Global Corporate Survey 2022: Asset Management Software Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset management software suppliers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 13 economic regions and 20 industries. Of the 301 managers across operations, process safety, maintenance and engineering Verdantix interviewed, 90% represented firms with revenues greater than $1 billion. Verdantix found that IBM led among the 30 suppliers for both brand preference and brand awareness. ABB and Siemens followed in brand preference, whilst ABB and Honeywell followed in brand awareness.

Table of contents

Asset Management Software Brands Recognition 2022 
Multi-Region and Cross-Industry Survey Delivers Granular Insight 
Multi-Functional Technology Providers Top The Asset Management Software Brand Preference List 
Long Standing History and Acquisitions Strengthen Vendor Brand Awareness

Table of figures

Figure 1. Asset Management: Brand Preference Ranking
Figure 2. Asset Management: Brand Awareness Ranking

About the authors

Kiran Darmasseelane


Kiran is an Industry Analyst in the Verdantix Operational Excellence practice. His current research agenda focusses on emerging solutions and global market trends across the process industries. Prior to joining Verdantix, Kiran worked at Siemens PSE where he gained experience in advanced process modelling and digital twin technologies. Kiran holds a MEng in Chemical Engineering from the University of Nottingham.

Malavika Tohani

Research Director

Malavika leads the Verdantix Operational Excellence practice. Her current research agenda focuses on digital technologies for Operational Excellence including digital twins and software solutions for industrial risk and asset management. Malavika has over 15 years’ experience in research and strategy consulting. Malavika previously worked at Frost & Sullivan, managing and delivering advisory projects for clients involving expansion, acquisition, benchmarking and product development strategies. Malavika holds a MSc in Economics from Madras School of Economics.

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