Global Corporate Survey 2022: Asset Management Software Brands Recognition
Kiran Darmasseelane
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at asset management software suppliers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 13 economic regions and 20 industries. Of the 301 managers across operations, process safety, maintenance and engineering Verdantix interviewed, 90% represented firms with revenues greater than $1 billion. Verdantix found that IBM led among the 30 suppliers for both brand preference and brand awareness. ABB and Siemens followed in brand preference, whilst ABB and Honeywell followed in brand awareness.Multi-Region and Cross-Industry Survey Delivers Granular Insight
Multi-Functional Technology Providers Top The Asset Management Software Brand Preference List
Long Standing History and Acquisitions Strengthen Vendor Brand Awareness
Figure 2. Asset Management: Brand Awareness Ranking
About the Authors
Kiran Darmasseelane
Senior Manager
Kiran is a Senior Manager at Verdantix, delivering data-driven insights on emerging technologies and global market trends for asset-intensive sectors such as energy, manufactu...
Malavika Tohani
Research Director
Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef...
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