Global Corporate Survey 2022: Asset Management Software Brands Recognition

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset management software suppliers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 13 economic regions and 20 industries. Of the 301 managers across operations, process safety, maintenance and engineering Verdantix interviewed, 90% represented firms with revenues greater than $1 billion. Verdantix found that IBM led among the 30 suppliers for both brand preference and brand awareness. ABB and Siemens followed in brand preference, whilst ABB and Honeywell followed in brand awareness.
Asset Management Software Brands Recognition 2022 
Multi-Region and Cross-Industry Survey Delivers Granular Insight 
Multi-Functional Technology Providers Top The Asset Management Software Brand Preference List 
Long Standing History and Acquisitions Strengthen Vendor Brand Awareness
 
Figure 1. Asset Management: Brand Preference Ranking
Figure 2. Asset Management: Brand Awareness Ranking
 

About the Authors

Kiran Darmasseelane

Kiran Darmasseelane

Senior Analyst

Kiran is a Senior Analyst in the Verdantix Industrial Transformation practice. His current research agenda focuses on emerging solutions and global market trends across the pr…

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Malavika Tohani

Malavika Tohani

Research Director, Industrial Transformation

Malavika leads the Verdantix Industrial Transformation practice. Her current research agenda focuses on digital technologies for Operational Excellence including digital twins…

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