Global Corporate Survey 2020: Product Compliance And Regulatory Content Brands Recognition

Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at product compliance and regulatory content providers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 31 countries and 25 industries. Of the 301 EHS decision-makers Verdantix interviewed, 74% represented firms with revenues greater than $1 billion. In terms of the seniority of respondents, 35% held SVP, VP or head of function roles; 36% held senior director or director-level roles; and the remaining 29% were in senior manager or manager-level roles. Verdantix found that SAP, Gensuite and Enablon led among the 24 providers for both brand preference and brand awareness. Cority, UL and VelocityEHS followed in brand preference, whilst the Health & Safety Institute (HSI) followed in brand awareness.