Industrial Tech Buyers In 2025: Budgets, Priorities & Software Preferences Uncovered

  • Webinar
  • Operational Excellence

06, March 2025 - 1 hour

4:00 pm GMT | 11:00 am EST | 8:00 am PST

On-demand

Industrial Tech Buyers In 2025: Budgets, Priorities & Software Preferences Uncovered

There are several questions that industrial technology vendors should be asking about the market right now.

For instance, is AI analytics an untapped marketing opportunity? Our recent research found that no AI analytics vendor has over 30% brand recognition among buyers. How can vendors establish their name and win upcoming corporate AI projects?

Has decarbonization slipped down the priority list for corporates? It may still be the top driver for digitalization, but how is that reflected in investment priorities?

We've seen more buyers planning to invest in APM software – are firms finally upgrading from outdated maintenance systems?

Find out the answers at our upcoming webinar unveiling how buyers in different industries across the globe plan to invest in industrial software in 2025 - including AI and analytics, asset maintenance and performance, data management, and process safety management.

Join our webinar to:

  • Find out how to position your marketing to best capture buyer interest.
  • Inform your product development investment strategy.
  • Identify key growth opportunities in the market.

On this webinar

Lucas Sala

Analyst

Lucas Sala is an Analyst in the Industrial Transformation practice. His area of focus is analytical decision-making tools. Prior to joining Verdantix, Lucas worked at the Center for Global Development, in the Sustainable Finance Team, as a research assistant. Lucas holds a BA in History, Politics and Economics from University College London (UCL), and an advanced diploma in Economics from Cambridge University.

Senior Analyst

Kiran is a Senior Analyst in the Verdantix Industrial Transformation practice. His current research agenda focuses on emerging solutions and global market trends across the process industries, with a particular interest in APM, AIP and process simulation solutions. Prior to joining Verdantix, Kiran worked at Siemens DI, where he gained experience in advanced process modelling and digital twin technologies. Kiran holds an MEng in Chemical Engineering from the University of Nottingham.

Malavika Tohani

Research Director, Industrial Transformation

Malavika leads the Verdantix Industrial Transformation practice. The team’s current research focusses on digital technologies and services that enable industrial operations become safer, efficient and sustainable such as asset maintenance and performance, industrial AI and data management, connected workforce and field service management, process safety and industrial engineering, design and construction. Malavika has over 20 years’ experience in research and strategy consulting. Malavika previously worked at Frost & Sullivan, managing and delivering advisory projects for clients involving expansion, acquisition, benchmarking and product development strategies. Malavika holds a MSc in Economics from Madras School of Economics.