The Intersection of Marketing & Sustainability: Making Purpose Part of the DNA

In today's market, sustainability has become an essential attribute for many brands and products. But as companies grow increasingly complex, and with many companies making similar claims, how can you authentically express your commitment in a unique voice, and what steps do you need to take to make sure you fulfil your promise to the consumer?

In this episode Al Iannuzzi, Vice President Sustainability at Esteé Lauder Companies and Preeti Srivastav, Group Head of Sustainability at Asahi Group Holdings share how these leading, multi-brand companies are embedding sustainability into their business DNA, balancing corporate commitments with consumer relevance and regulatory pressures, to build trust and long-term value.  

Key learnings from this episode:

• Understand how to integrate sustainability into the DNA of a company while preserving the unique voice of each brand.
• Discover how to move beyond data and reports to tell compelling stories that build trust.
• Learn how to manage the risks and opportunities of sustainability marketing through “offensive” and “defensive” strategies.
• Discover how to align sustainability objectives with brand strategy to build resilience, trust and long-term value.