Gensuite Rebrands As Benchmark Digital Partners To Bolster Expansion Towards ESGtech

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Gensuite Rebrands As Benchmark Digital Partners To Bolster Expansion Towards ESGtech

In early January 2021, US-headquartered EHS software firm Gensuite rebranded as Benchmark Digital Partners. Founded in 1997 and having spun out of GE as an independent company in 2010, the vendor has grown rapidly to serve over 1.5 million users across 120 countries. Over its twenty-plus years of establishment, Benchmark Digital (formerly Gensuite) has built a strong track record of offering enterprise-wise cloud-hosted software solutions to foster safe workplaces worldwide. The vendor has heavily invested in driving digital innovation within its platform and developed products such as the Genny® voice-activated virtual assistant, U Connect® for remote team collaboration, and an IoT integrated mobile app that is actively utilized by near 150,000 users across more than 30 industries.

As part of its announcement, Benchmark Digital has unveiled that the Gensuite EHS software platform offerings will be rebranded to Benchmark ESG™. The firm intends to fortify its expansion towards the ESGtech market and offer environmental, social, and governance (ESG) digital transformation solutions for enterprise operational risk, EHS compliance, and sustainable business management applications. Specifically, Benchmark ESG™ will offer three categories of solutions: Benchmark Risk+Compliance™ for EHS, quality, and operational risk management, Benchmark Sustainability™ for ESG data and reporting, and Benchmark Stewardship™ for product compliance, responsible sourcing, and supply chain due diligence initiatives. The repositioning of Gensuite as Benchmark ESG™ will enable the vendor to access a bigger total addressable market.

2020 saw an acceleration in ESG-related tech deals involving VC and PE investments. By year end 2020, Verdantix tracked more than 12 deals as a wide range of investors and corporate strategists eyed the future potential of ESG ventures. Witness Eni, BCG and Google Cloud who recently announced the launch of a sustainability data platform dubbed “Open-es”. Similarly, Novisto was founded in 2019 and Persefoni was established in early-2020; the former boasts clients such as Dollarama and Power Corporation of Canada whilst the latter recently welcomed Tim Mohin, former CEO of GRI, as Executive Vice President. Solving ESG challenges will require a multitude of solutions and Verdantix anticipates ESGtech will emerge as a multi-category market that includes EHS software vendors as well as the likes of ESG specialists, traditional IT vendors, board portal providers, supplier sustainability rating firms, and climate risk digital solutions.

With lots of activity taking place in the ESGtech market, Verdantix finds that Benchmark Digital™ is well positioned to capitalize on the opportunities combining EHS and operational risk excellence with ESG operationalization and performance improvements. Among EHS executives surveyed, Benchmark Digital™ received one of the highest brand recognition which demonstrates the markets appreciation of its product offerings. To learn more about innovation in the ESGtech market, register for the upcoming Verdantix webinar: “Investor Focus On ESG Will Reshape The Sustainability Market Opportunity.”

Yaowen Ma

Principal Analyst

Yaowen is a Principal Analyst at Verdantix conducting research on EHS and ESG information management. His current agenda focuses on digital technologies, best practices and growth strategies across EHS, product stewardship, sustainability performance and ESG risk management. Yaowen has more than seven years of experience managing and delivering EHS and ESG research and consulting engagements to corporates, vendors, investors and industry associations. He holds a dual major bachelor’s degree in environmental management and international relations from the University of Pennsylvania.