Privacy Policy

Protecting the privacy of individuals is crucial to Verdantix as an independent research and consulting firm which delivers content online. This Privacy Policy sets out to demonstrate Verdantix’s commitment to the individual’s right to privacy, and explains how Verdantix processes information that can be used to directly or indirectly to identify an individual (“Personal Data”) collected through use of our websites. This Privacy Policy applies to referred to as “this website”.

How we collect data

Verdantix may collect certain information when an individual: registers for the use of our website; registers to attend a Verdantix webinar or in person event; participates in a research interview; shares a business card with a Verdantix employee; enters an online submission for a Verdantix award; connects with a Verdantix employee via online communities or social media; sends an email to [email protected]seeks employment opportunities with Verdantix; wishes to obtain more information about our products and services.


By using this website, you consent to the collection and use of your Personal Data as described herein. If you do not agree with the terms set out herein, please do not use this website. As may be required by applicable law, we may seek your explicit consent to process Personal Data collected on this website or volunteered by you. Any consent will be entirely voluntary. However, if you do not grant the requested consent to the processing of your Personal Data or later inform Verdantix that you do not want Verdantix to further process your Personal Data, the use of this website may be either not possible or limited in scope.

Personal data collected

Verdantix collects the following information:

Personal contact information you may choose to provide while visiting or registering on this website. This information may include your name, address, company name, job title, telephone number, email address, and mailing address. We also collect behavioural information about how you use this website through the use of cookies. See below for our cookies policy. If you are applying for a job at Verdantix, we may also collect your resume, work history, and education if you choose to provide this information via email or responses to online job ads.

Research participant data privacy

All Verdantix research interviews and online surveys are conducted on a non-attributable basis unless a Research Participant has confirmed in writing that the information disclosed to Verdantix can be attributed to you or your organization in Verdantix content. Verdantix will not disclose any Personal Data in our content including but not limited to your name, job title, organization, email, and phone number. Research Participant opinions are published in Verdantix content as anonymous quotations. Research Participant responses to survey questions are published in Verdantix content in an anonymized and aggregated data set. Your Personal Data will be protected, stored and processed in line with our Privacy Policy. Verdantix follows the professional guidelines of the Market Research Society.

Purpose of our processing of personal data

We use the information collected as follows:

Verdantix uses personal information you share with us to provide products or services that you request, answer your inquiries or communicate with you about your account or transactions with us, and send you information about features on the website or changes to our policies. We may also disclose certain data to third parties that perform services on our behalf and have a need to access the data in connection with those services. Contractual agreements between us and such third parties provide that your information will be kept confidential and secure.

Verdantix may use your email address to send periodic promotional emails and special offers. Verdantix regularly analyzes data pertaining to visitor trends and research usage to improve our research, plan website enhancements, and measure overall website effectiveness.

Verdantix uses cookies to remember registered users and to monitor use and behavioural information gathered through the website.

Behavioural information collected by our web analytics tools is used to analyze data pertaining to visitor trends and research consumption in order to improve our research, plan enhancements and measure overall effectiveness of our website. We may also use cookies to help us offer you products, programmes, or services that may be of interest to you and to deliver relevant advertising of Verdantix products. We may use third-party advertising companies to help tailor content on our website to users or to serve ads on our behalf.

Aggregated (non-personally identifiable) user behaviour data collected through cookies may be shared with third-party service providers to either analyze or execute marketing programmes.

Cookies do not contain personally identifiable information; however, if you are a registered user, we may store this information with your registration information to enable us to better serve you. Use of cookies may also allow Verdantix to automate your access to password-protected portions of the website making it unnecessary for you to have to re-enter your password each time you visit our website.

Verdantix collects the contact information of event attendees at the time of registration via our online registration system. An attendee's name, job title, company, and/or country will be transferred to sponsors of the event prior to or during the event. An attendee's name, job title, company, and/or country may also be made available to all event attendees during the event.

Event attendees may be provided with badges having bar codes that are scanned at sponsored activities or sponsor booths. Attendee contact information is transferred to any sponsor that scans the badge. Event attendees may be photographed unless they explicitly decline. Photographs of attendees may be used by Verdantix to promote future Verdantix events and other Verdantix products.

Sharing and transferring your personal data

Verdantix has offices in the United Kingdom and the United States. We conduct research and consulting work globally and our content is accessible globally. Any data and information that you volunteer or that is otherwise collected on one of our sites in any one country may be shared within the Verdantix group. When using or disclosing personal information transferred from the European Union, we use standard contract clauses approved by the European Commission, adopt other means under European Union law for ensuring adequate safeguards, or obtain your consent.

We may also share such information with business partners, service vendors, authorized third-party agents or contractors in order to provide a requested service or transaction, providing you with information on products and services that may be of interest to you or in order to analyze the user behaviour on our website.

We do not sell or rent your Personal Data to third parties for marketing purposes unless you have granted us permission to do so.

We may respond to subpoenas, court orders, or legal process by disclosing your Personal Data and other related information, if necessary. We also may choose to establish or exercise our legal rights or defend against legal claims.

Data security and storage

Verdantix is committed to protecting the Personal Data you share with us, and has the necessary organizational and technical measures in place to help protect your Personal Data from unauthorized access, use or disclosure. We mandate that our employees and data processors observe your privacy and confidentiality rights.

Verdantix will not retain your Personal Data longer than is necessary to fulfil the purposes for which it was collected or as required by applicable laws or regulations. In particular, and if no such contradicting statutory obligation exists, Verdantix will delete your Personal Data once you inform Verdantix that you do not want Verdantix to further process your Personal Data.

Verdantix has implemented technical, administrative, and physical security measures that are designed to protect your information from unauthorized access, disclosure, use, and modification. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.

Your control over the data we process

You can contact Verdantix if you believe your personal information is incorrect.

You can unsubscribe from promotional emails you receive at any time by clicking the link at the bottom of the email and may disable notifications on your mobile device. If you are a paying subscriber, you may not be able to opt-out of important service announcements and administrative messages.

You can request that Verdantix deletes all information covered in this privacy policy from our data storage systems including but not limited to: customer relationship management, website, email servers, hard drives and paper files. To do so please contact Verdantix via [email protected]

You can choose to not let anyone scan a bar code at a Verdantix event unless you want that sponsor to have your contact information. Please contact Verdantix via [email protected] if you prefer that your name, title, company, and/or country not be added to the attendee list for the event.

Changes to this statement

In order to keep up with changing legislation and best practice, we may revise this Privacy Policy at any time without notice so please check back periodically so that you are aware of any changes. All versions will have a posting date.

Last updated June, 2021