Market Insight: Carbon Management Software Pricing Strategy
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Executive Summary
Regulatory momentum in the EU and the US is set to accelerate consolidation in the carbon management software market over the next 12 months. As differentiation between platforms narrows, vendors must go beyond product development to remain competitive. A pricing strategy that reflects evolving market demand is now critical to winning new business. Solutions that cater to specific functions, particularly finance and operations, and demonstrate clear return on investment (ROI) will have a competitive edge. This report provides insights for technology product strategy and sales teams on how to evolve their pricing models to meet shifting buyer expectations.
Figure 1. Common carbon management pricing structures
About the Authors
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Alessandra Leggieri
Senior Analyst
Alessandra is a Senior Analyst at Verdantix, specializing in carbon management and software for product carbon footprints. Her research spans over 100 vendors in the carbon ma...
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Ryan Skinner
VP Research
Ryan is a VP Research at Verdantix, where he leads a team of analysts delivering research, data and advisory services that help clients navigate the fast-evolving landscape of...
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