Global Corporate Survey 2023: Risk Software Brands Recognition

Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at firms offering risk management software solutions understand the relative strength of their brands, in terms of preference and awareness, from the perspective of 200 risk executives across 11 countries and 14 industries. The brand assessment study was conducted as part of the Verdantix 2023 global corporate risk management survey. To ensure a high-quality data set, the respondents of our survey represented firms with minimum annual revenues of $250 million and held role titles of director and above. Our market analysis finds that firm awareness is being elevated by providers instigating a brand growth strategy focusing on integrating risk management into a single solution, and/or spotlighting the ESG component of their offering.