Advisory services for vendors
Our advisory team partners with some of the world’s largest and most innovative software and services firms to drive growth. We help clients assess market opportunities, shape product strategies, and amplify their brand—positioning them for lasting success.
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Accelerate your growth journey with our independent market insights
Leveraging over a decade of extensive market research, we apply deep subject-matter expertise and world-class consulting capabilities to help you navigate complexity. Our team of consultants and analysts offer granular and objective
analysis to help you better understand the shape of your market, identify opportunities, uncover the needs and priorities of your buyers, and strategically position your brand against competitors.
From high-impact workshops to long-term strategic engagements, our advisory team offers a suite of tailored solutions designed to support your growth.
We frequently support tech vendors by answering questions such as:
What is the size of my market?
What are the priorities of my buyers?
How can I best differentiate from competitors?
How can I elevate the profile of my brand?
What is my optimal product strategy?
What is my most effective growth strategy?
Which acquisitions can accelerate my growth?
Our solutions
Market Strategy & Analysis
By combining our in-house expertise with custom primary research we develop, refine, and validate market strategies to ensure our clients are well positioned to identify and seize growth opportunities amidst evolving customer needs, competitive challenges and market dynamics.
Product Strategy and Roadmap Support
We leverage our unparalleled market understanding and leading vendor assessment methodologies to craft a comprehensive product strategy and roadmap that aligns with customer needs and provide a competitive edge.
GTM Planning
Our advisory team will collaborate with you to develop a tailored go-to-market strategy. Our approach ensures that your market entry is crafted for maximum impact and success, grounded in a clear understanding of your buyers and market dynamics.
Voice of the Customer
We utilize our industry expertise and ongoing interactions with buyers to develop highly effective question sets to capture clear, actionable insights from your customers which can feed into your strategic discussions. Our VoC projects ensure that your strategy is informed by a deep understanding of customer requirements and priorities.
Thought Leadership
Leveraging over a decade of experience in conducting customer interview studies and our extensive network of tech buyers, we tailor our thought leadership methodology to address your specific brand-building and lead-generation needs. Our projects, involving panels of 20 to 400 participants, provide unique data sets and content marketing assets to support your growth objectives.
Event and Webinar Participation
Tap into our independent market research by having one of our subject-matter experts participate in your event or webinar. Our analysts offer objective, valuable market insights, adding credibility and enhancing the impact of your content strategy and messaging.
Verified Value Delivery
Our VVD methodology offers a comprehensive evaluation of the financial and strategic benefits of a digital project, delivering independent insights and marketing assets that help elevate your brand, differentiate your solution, and accelerate sales.
Sales Acceleration
Our sales acceleration program combines six high-impact sales enablement solutions, providing clients with a deep understanding of their target buyers, along with unique marketing assets, messaging validation, and product demo support. Tailored to your needs, our approach spans the entire sales and marketing funnel to maximize your sales success.
Acquisition and Partnership Scans
Drawing on our existing market knowledge and extensive supplier database, our advisory team conducts confidential engagements to create tailored long lists of potential acquisition or partnership targets. These firms are selected to complement and enhance your portfolio, giving you a competitive edge based on your identified requirements.
Commercial Due Diligence
Our team delivers comprehensive CDD projects, providing the clarity and assurance you need to make confident, well-informed investment decisions.
Our Approach
Our team combines over 15 years of experience with an independent perspective, ensuring an objective, accurate and accelerated appraisal of the market opportunity for our clients.
Subject Matter Expertise
Unrivalled subject-matter expertise grounded in insights from our market-leading research business
Tailored Approach
A customized approach individually built to meet the requirements of our clients
Objective Guidance
An independent and honest perspective to help you make the best-informed decisions for your business
Expedited Results
Existing market insights to quickly deliver results
Our areas of expertise
Grounded in our market-leading research business, our advisory team leverages our insights across our six areas of expertise:
Verdantix has over 15 years of experience working in the EHS market. We have a dedicated team of 7 analysts who published over 50 reports in 2023.
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Verdantix has over 15 years of experience working in the ESG & Sustainability market. We have a dedicated team of 8 analysts who published over 50 reports in 2023.
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Verdantix has over 7 years of experience working in the Operational Excellence market. We have a dedicated team of 8 analysts who published over 35 reports in 2023.
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Verdantix has over 15 years of experience working in the Net Zero & Energy Transition market. We have a dedicated team of 8 analysts who published over 40 reports in 2023.
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Verdantix has over 10 years of experience working in the Real Estate & Built Environment market. We have a dedicated team of 6 analysts who published over 30 reports in 2023.
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Our recently launched Risk Management practice aggregates our risk expertise from across Verdantix. Our team of analysts will publish over 25 reports in 2024.
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Case Studies
Get in touch today
If you would like support in transforming, optimizing or growing your business or portfolio, we would be delighted to help. You can contact us using the form below or at [email protected]
