Octopus Energy’s Power Pack Bundle Is More Than An EV Deal – It’s A Signal Of What’s Next

Octopus Energy’s new Power Pack bundle isn’t just about cars – it’s a working model of how integrated, tech-enabled energy services can simplify electrification and scale across sectors. The UK-based energy supplier has joined forces with electric vehicle (EV) manufacturer BYD to launch a £300 per month bundle that combines a BYD Dolphin EV lease, a Zaptec Pro home bi-directional charger with installation and access to smart charging through Octopus Energy’s Kraken platform. It streamlines EV adoption by removing the need to deal with multiple vendors for the car, charger, software and electricity. While the cost may seem higher than some petrol car leases, adding typical fuel costs brings overall expenses much closer — with added convenience and predictability.

Bundled energy and mobility services have been discussed for years, but most have remained pilots or niche offerings like vehicle-to-grid (V2G) and home energy optimization. Power Pack brings several of these elements together in a single consumer-facing offer, reflecting growing maturity in both the tech and the business models required to scale them.

This development could mitigate the practical challenges people face when considering an EV. Surveys repeatedly show that many would-be adopters hesitate due to concerns about upfront costs, unpredictable charging expenses and the fragmented nature of the EV ecosystem – where the car, charger, electricity and apps all usually come from different providers. Offerings like Power Pack tackle this directly. The single monthly fee and unified provider reduces both real and perceived friction, making the transition to EVs more straightforward for households.

On a wider scale, this launch also reflects how energy firms are evolving. No longer just selling electricity, organizations like Octopus Energy are becoming technology and services providers that bundle hardware, software and experience. It’s a shift from commodity sales to platform-based delivery, where usability and integration drive value.

Perhaps most exciting is how this model could extend far beyond domestic transport. While Power Pack specifically is designed for households, its underlying logic – bundling electrified assets, smart software and integrated flexibility – is highly transferrable to commercial and industrial sectors. The idea itself isn’t entirely new; platforms like AlphaStruxure already offer sophisticated Energy-as-a-Service models that combine infrastructure, digital controls and financing into unified solutions. The launch of Power Pack brings this approach closer to the mainstream, making it simpler, more tangible and geared for wider adoption.

Imagine a similar subscription model for commercial buildings that includes solar panels, battery storage, EV charging, smart energy controls and demand-side response participation – all delivered by a single provider. Survey data show that while many commercial and industrial stakeholders are eager to decarbonize and engage with grid services, they often face a lack of clear options, integrated tools or trusted guidance. Bundled services like Power Pack could help solve that by reducing complexity and making participation more accessible and predictable.

Far from a simple EV announcement, Octopus Energy’s Power Pack launch is a glimpse into a future where energy is designed around ease and integration. By removing technical, financial and procedural friction, bundles like this could make electrification more accessible and appealing. On paper, this is Energy-as-a-Service done right: modular, outcome-driven and built to fit seamlessly into daily life. It’s not about selling products, but about delivering unified experiences where energy, transport and digital tools work together. EV bundles are a strong first step – and may serve as a model for how integrated services could power the next phase of the energy transition.