Global EHS Leaders Survey 2017: Product Compliance And EHS Regulatory Content Brands
Isabel Velasco
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Executive Summary
This report helps strategy leaders, chief marketing officers and business development directors at EHS regulatory content and product stewardship software firms to understand the strength of their brand awareness and brand preference in the eyes of 382 customers in 31 countries. The brand assessment study was conducted between June and September 2017 via telephone interviews with senior EHS decision-makers with direct responsibilities for corporate-wide EHS management strategies and initiatives. Compared to the 2016 survey, the 2017 version has grown by 27%. Of the 382 respondents, all belong to firms with revenues of at least $250 million, covering 25 industries. We also focused on industries with high to very high EHS risk profiles: chemicals, mining and metals, and oil and gas accounting for 30% of respondents.Global Multi-Industry Survey With EHS Decision-Makers Delivers Granular Insight
Lack Of Awareness Of Suppliers’ Capabilities Indicates A Significant Knowledge Gap
Only SAP And Dakota Software Achieve Brand Awareness Above Fifty Per Cent
Cross-Selling EHS Software With Product Stewardship And Regulatory Content Drives High Brand Awareness
Figure 2. Regulatory Content And Product Compliance: Brand Awareness Ranking
About the Author
Isabel Velasco
Industry Analyst
Isabel is an Industry Analyst in the Verdantix EHS practice. Her current agenda focuses on research on all applications of EHS Software, and digital technologies used for EHS ...
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