What Real Estate Technology Solutions Have Disruption Potential?
Susan Clarke
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Executive Summary
Technology vendors across the real estate and building management market must continuously keep an eye on emerging technologies to determine whether they are on a disruptive path. Armed with that knowledge, vendors can define their strategic response - whether that is improving their existing solutions or acquiring a new capability. This report provides technology executives across the smart building market with a framework they can use to assess a technology’s disruption potential. Executives should use the results of such assessments to inform their product investment and business strategies. The report applies this framework to 12 propositions across the real estate, facilities and workplace sectors to demonstrate how the tool can be applied.Disruptive Innovations Grow From Low-Value Market Segments To The Mainstream, Pushing Out Traditional Technologies
Introducing The Disruptive Technology Detection Framework
Real Estate Market Segments With Complex Processes And Multi Intermediaries Are Ripe For Disruption
Figure 2-1. Technology Disruptive Framework Applied To 12 Real Estate Propositions (1/3)
Figure 2-2. Technology Disruptive Framework Applied To 12 Real Estate Propositions (2/3)
Figure 2-3. Technology Disruptive Framework Applied To 12 Real Estate Propositions (3/3)
Figure 3. Disruptive Propositions Compete With And Replace Incumbent Solutions
About the Authors
Susan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
Rodolphe d’Arjuzon
Chief Product Officer and Co-Founder
Rodolphe co-founded Verdantix in 2008. As Chief Product Officer, he leads the firm’s research strategy and intellectual agenda. With over 20 years of experience in techn...
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