Global Corporate Survey 2019: IWMS Brands Recognition
30 Sep, 2019
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at vendors providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 304 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that while leading firms are cementing higher levels of global brand awareness across the board many still suffer from uneven recognition in different regional markets which will need to be addressed to support growth strategies.
Corporate Perception Of Technology Brands: Integrated Workplace Management Systems
IWMS Firms Are Cementing Good Brand Awareness At The Regional Level
IWMS Firms Are Cementing Good Brand Awareness At The Regional Level
Figure 1. IWMS Software: Brand Preference Ranking
Figure 2. IWMS Software: Brand Awareness (North America)
Figure 3. IWMS Software: Brand Awareness (Europe)
Figure 2. IWMS Software: Brand Awareness (North America)
Figure 3. IWMS Software: Brand Awareness (Europe)
About the Author
Rodolphe d’Arjuzon
Chief Product Officer and Co-Founder
Rodolphe co-founded Verdantix in 2008. As Chief Product Officer, he leads the firm’s research strategy and intellectual agenda. With over 20 years of experience in techn...
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