Operational Excellence Survey 2019: ORM Software Brands

Executive Summary

This report helps strategy leaders and chief marketing officers at Operational Risk Management (ORM) software vendors to understand the strength of their global brand preference and awareness. The brand assessment study was conducted in June and July 2019 through telephone interviews with 284 directors and managers in operations, maintenance and engineering roles. The respondents work at firms in 12 industries with 101 in North America, 101 in Europe and 82 in other economies with large industrial sectors. The brand preference ranking is dominated by software vendors with significant financial backing. DNV GL has the highest brand preference score followed by Sphera, SAI Global and Cority — all owned by large private equity funds. Risk management and ORM software specialists also achieve impressive brand stats. CGE Risk Management Solutions and RiskPoynt both achieve 64% global brand awareness with RAP International just behind on 63%. The brand survey data nevertheless points to the potential to enhance brand preference with customers.