Market Perception Trends: Asset Management Software Providers (2024)
Kiran Darmasseelane
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at asset maintenance and performance software suppliers understand their brand awareness and perception among corporate customers across 14 economic regions and 19 industries. Of the 304 managers interviewed by Verdantix – working across operations, process safety, maintenance, engineering, reliability and IT – 77% represented firms with revenues greater than $1 billion. Verdantix found that IBM, Siemens and GE Vernova lead among the 16 asset management software suppliers for brand perception and brand awareness.Global cross-industry survey delivers granular insight
Large-scale industrial technology software vendors lead the asset management software brand perception rankings
Legacy industrial software and equipment providers top brand awareness
Asset management software suppliers can bolster brand recognition through three marketing approaches
Figure 2. Asset management software providers: brand awareness ranking 2024
About the Authors
Kiran Darmasseelane
Senior Manager
Kiran is a Senior Manager at Verdantix, delivering data-driven insights on emerging technologies and global market trends for asset-intensive sectors such as energy, manufactu...
Malavika Tohani
Research Director
Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef...
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