Keeping Your AI Strategy On Track: What Product & Marketing Teams Need To Know (Webinar)
Joe Lamming
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Executive Summary
Enterprise software vendors are under increasing pressure to integrate AI features that drive measurable business outcomes. Incumbent SaaS players must navigate emerging threats from new market entrants, shifting buyer expectations, and a market-place saturated with AI messaging. As a result, product and marketing teams must clearly differentiate their solutions.
Success requires more than technical innovation. It demands clear messaging, relevant use cases, and a deep understanding of buyer needs to win in the AI era.
Join our upcoming webinar to understand your buyers' top challenges, and learn how to refine your positioning, align with AI use cases, and stay ahead of the competition.
Webinar highlights:
- Gain insight into enterprise buyers' challenges and needs as they implement AI strategies
- Understand the AI messaging that resonates with buyers, and the budgets and technology preferences shaping 2025 investments
- Four essential actions to keep your AI product roadmap and marketing strategy focused and competitive
About the Authors
Chris Sayers
Senior Manager
Chris is a Senior Manager at Verdantix. His current research agenda targets enterprise AI integration and adoption, AI market trends and agentic AI. Chris joined Verdantix in ...
View ProfileJoe Lamming
Senior Analyst
Joe is a Senior Analyst and Technical Lead at Verdantix, specializing in AI-first platforms and applications and data management. Combining hands-on development of software an...
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