Global Corporate Survey 2024: Net Zero Consulting Service Providers Brands Recognition
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Executive Summary
This report is designed to help strategy executives, chief marketing officers and business development executives at net zero service providers understand how their offerings are perceived by prospective buyers in the market, in terms of both brand preference and awareness. The insights are drawn from the Verdantix 2023 climate change consulting global corporate survey of 151 corporates across 22 countries and 10 industries. Verdantix research finds that, with the market evolving rapidly, net zero consulting providers should prioritize building brand preference and awareness amongst corporates to establish themselves in a new market. Executives should use this report to inform their ongoing marketing and product development strategies.In a nascent market, providers with global presence lead brand preference
Large and established consulting firms dominate brand awareness
Net zero consulting service providers should focus on three capabilities to build their brand
Figure 2. Corporates are building their awareness of consulting providers’ net zero offerings
Figure 3. Increase in spend on carbon management and net zero target-setting and programme management in 2024
About the Authors
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Alessandra Leggieri
Senior Analyst
Alessandra is a Senior Analyst at Verdantix, specializing in carbon management and software for product carbon footprints. Her research spans over 100 vendors in the carbon ma...
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Ryan Skinner
Research Director
Ryan is a Research Director at Verdantix, where he leads a team of analysts delivering research, data and advisory services that help clients navigate the fast-evolving landsc...
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