Global Corporate Survey 2023: Asset Management Software Brands Recognition
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at asset management software suppliers understand the strength of their brand awareness and brand perception in the eyes of corporate customers across 14 economic regions and 20 industries. Of the 304 managers across operations, maintenance, engineering, safety and data science roles Verdantix interviewed, 84% represented firms with revenues greater than $1 billion. Verdantix found that AVEVA emerged as the frontrunner among the 17 suppliers in terms of brand perception, closely followed by ABB and GE Digital. Conversely, in terms of brand awareness, GE Digital took the lead among the suppliers, trailed by ABB and AVEVA.Global corporate survey delivers granular insight
Industrial software providers lead the asset management software brand perception rankings
Industrial software vendors top the asset management software brand awareness list
Figure 2. Asset management software providers: brand awareness ranking 2023
About the Authors
Kiran Darmasseelane
Senior Manager
Kiran is a Senior Manager at Verdantix, delivering data-driven insights on emerging technologies and global market trends for asset-intensive sectors such as energy, manufactu...
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Malavika Tohani
Research Director
Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef...
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