Global Corporate Survey 2023: Asset Management Service Providers Brands Recognition

Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset management service providers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 14 economic regions and 20 industries. Of the 304 managers across operations, engineering, maintenance, process safety and data science roles that Verdantix interviewed, 84% represented firms with revenues greater than $1 billion. Verdantix found that IBM and Wood Group, along with Deloitte, led among the 15 vendors in brand perception, while IBM, Arcadis and Accenture were the top three vendors for brand awareness.