Global Corporate Survey 2023: Asset Management Service Providers Brands Recognition
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at asset management service providers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 14 economic regions and 20 industries. Of the 304 managers across operations, engineering, maintenance, process safety and data science roles that Verdantix interviewed, 84% represented firms with revenues greater than $1 billion. Verdantix found that IBM and Wood Group, along with Deloitte, led among the 15 vendors in brand perception, while IBM, Arcadis and Accenture were the top three vendors for brand awareness.Global corporate survey delivers granular insight
Design and engineering service providers rank high for brand perception
IBM, Arcadis and Accenture lead brand awareness among providers
Figure 2. Industrial asset management service providers: brand awareness ranking 2023
About the Authors
Henry Kirkman
Industry Analyst
Henry is an Industry Analyst at Verdantix. His current research agenda focuses on quality management, field service management and industrial applications of AI, including Gen...
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Malavika Tohani
Research Director
Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef...
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