Global Corporate Survey 2022: Asset Management Software Brands Recognition
Access this research
Access all Industrial Transformation Leaders content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at asset management software suppliers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 13 economic regions and 20 industries. Of the 301 managers across operations, process safety, maintenance and engineering Verdantix interviewed, 90% represented firms with revenues greater than $1 billion. Verdantix found that IBM led among the 30 suppliers for both brand preference and brand awareness. ABB and Siemens followed in brand preference, whilst ABB and Honeywell followed in brand awareness.Multi-Region and Cross-Industry Survey Delivers Granular Insight
Multi-Functional Technology Providers Top The Asset Management Software Brand Preference List
Long Standing History and Acquisitions Strengthen Vendor Brand Awareness
Figure 2. Asset Management: Brand Awareness Ranking
About the Authors
Kiran Darmasseelane
Senior Manager
Kiran is a Senior Manager at Verdantix, delivering data-driven insights on emerging technologies and global market trends for asset-intensive sectors such as energy, manufactu...
View Profile
Malavika Tohani
Research Director
Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef...
View ProfileOther related content
Asset integrity is key to an effective asset strategy, and new technology is transforming the space. After 30 years of reliance on manual inspections, developments in AI and comput...
Upcoming / 25 November, 2025
Two years ago, talk of a 10% to 15% tariff on the closest US trading partners would have stunned markets – and for good reason. For the past eight decades, the US has been the chie...
23 September, 2025
Our research shows that field service leaders face three critical roadblocks to a superior customer experience: inefficient legacy systems, data silos, and insufficient technolo...
23 October, 2025
Asset management firm TPG has announced plans to acquire GE Vernova’s Proficy software business for $600 million, with closing expected in the first half of 2026. The transaction...
19 September, 2025
AI is only as powerful as the data foundation and enabling technologies that support it. While Generative and Agentic AI are gaining momentum in industrial environments, their succ...
23 September, 2025