Global Corporate Survey 2022: Asset Management Service Providers Brands Recognition

Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset management service providers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 13 economic regions and 20 industries. Of the 301 managers across operations, maintenance, engineering, process safety and data science roles that Verdantix interviewed, 90% represented firms with revenues greater than $1 billion. Verdantix found that IBM led among the 19 service providers for both brand preference and brand awareness by a huge margin, followed by Capgemini, Accenture and Infosys.