Global Corporate Survey 2021: IWMS Brands Recognition
Ibrahim Yate
Susan Clarke
Access this research
Access all Real Estate, Facilities & Workplace Tech content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at suppliers providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brands. This year’s Verdantix global survey included 285 senior real estate and facilities management decision-makers at organizations that occupy mid to large property portfolios. The survey finds that, as in previous years, established suppliers such as Accruent, FM:Systems and IBM have maintained high brand visibility globally, whilst firms such as AssetWorks and Tango have significantly improved their brand awareness. Going forward, IWMS suppliers will need to convert general brand awareness into more accurate customer perceptions of their capabilities.IWMS Brand Awareness Grows Across The Board Following COVID-19
IWMS Suppliers Should Focus On Converting General Brand Awareness Into Positive Perceptions
Figure 2. IWMS Software: Brand Awareness Ranking (Global)
About the Authors
Ibrahim Yate
Senior Analyst
Ibrahim is a Senior Analyst in the Verdantix Smart Buildings practice, which he joined in 2016. His current agenda covers innovation in software and hardware solutions for spa...
Susan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
Other related content
Verdantix data shows that 62% of capital project firms own software for the purpose of managing financial risk, with a further 31% either outsourcing the software or relying upon s...
Upcoming / 24 March, 2026
The short answer is yes – and for good reason. In 2025, average office occupancy in the UK hovered around 40%, the highest since the pandemic, but still far below pre-2020 norms. T...
18 February, 2026
In 2025, average UK office occupancy was around 40%, the highest level since the pandemic but still well below pre-pandemic norms. As organisations continue to bring people back in...
Upcoming / 26 February, 2026
2026 marks the year that LEGO made smart buildings mainstream. Well… not quite, but LEGO did release the Smart Brick, a LEGO brick with a speaker, accelerometers, light sensors, so...
12 January, 2026
Today’s facilities managers are no longer just responsible for keeping buildings running - they’re expected to deliver on sustainability goals, ensure energy resilience, and overse...
17 February, 2026
JP Morgan’s new headquarters at 270 Park Avenue, New York, have turned the lobby into a logic gate: no iris or fingerprint; no entry. What began as a voluntary programme is now the...
04 December, 2025