Global Corporate Survey 2021: IWMS Brands Recognition
Ibrahim Yate
Susan Clarke
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at suppliers providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brands. This year’s Verdantix global survey included 285 senior real estate and facilities management decision-makers at organizations that occupy mid to large property portfolios. The survey finds that, as in previous years, established suppliers such as Accruent, FM:Systems and IBM have maintained high brand visibility globally, whilst firms such as AssetWorks and Tango have significantly improved their brand awareness. Going forward, IWMS suppliers will need to convert general brand awareness into more accurate customer perceptions of their capabilities.IWMS Brand Awareness Grows Across The Board Following COVID-19
IWMS Suppliers Should Focus On Converting General Brand Awareness Into Positive Perceptions
Figure 2. IWMS Software: Brand Awareness Ranking (Global)
About the Authors
Ibrahim Yate
Senior Analyst
Ibrahim is a Senior Analyst in the Verdantix Smart Buildings practice, which he joined in 2016. His current agenda covers innovation in software and hardware solutions for spa...
Susan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
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