Global Corporate Survey 2020: Product Compliance And Regulatory Content Brands Recognition
Yaowen Ma
Kel Udeala
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at product compliance and regulatory content providers understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 31 countries and 25 industries. Of the 301 EHS decision-makers Verdantix interviewed, 74% represented firms with revenues greater than $1 billion. In terms of the seniority of respondents, 35% held SVP, VP or head of function roles; 36% held senior director or director-level roles; and the remaining 29% were in senior manager or manager-level roles. Verdantix found that SAP, Gensuite and Enablon led among the 24 providers for both brand preference and brand awareness. Cority, UL and VelocityEHS followed in brand preference, whilst the Health & Safety Institute (HSI) followed in brand awareness.Global Survey Of EHS Decision-Makers Delivers Granular Insight
SAP, Gensuite And Enablon Maintained The Highest Ranking In Brand Preference For 2020
SAP, Gensuite And Enablon Lead Brand Awareness Among Providers
Figure 2. Product Compliance And Regulatory Content: Brand Awareness Ranking
About the Authors
Yaowen Ma
Principal Analyst
Yaowen is a Principal Analyst at Verdantix conducting research on EHS and ESG information management. His current agenda focuses on digital technologies, best practices and gr...
Kel Udeala
Industry Analyst
Kel is an Industry Analyst at Verdantix. His current agenda focuses on EHS, Industrial Hygiene and Occupational health software. He has a background in oil and gas, rene...
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