Global Corporate Survey 2020: IWMS Brands Recognition
Susan Clarke
Ben Hext
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at vendors providing integrated workplace management systems (IWMS) measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 250 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that established vendors Accruent, Archibus, IBM, and Spacewell have maintained the highest brand visibility globally, and FSI and Planon score high brand awareness in Europe. Going forward, IWMS vendors will need new strategies to grow their brand awareness globally as COVID-19 restrictions continue to disrupt events across the sector.M&A Strategies Shape Brand Awareness Results
IWMS Vendors Need New Strategies To Grow Brand Awareness Globally
Figure 2. IWMS Software: Brand Awareness (North America)
Figure 3. IWMS Software: Brand Awareness (Europe)
About the Authors
Susan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
Ben Hext
Industry Analyst
Ben is an Industry Analyst in the Verdantix Smart Buildings practice. His current agenda covers hardware and software solutions for energy management, on-site power ...
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