Global Corporate Survey 2020: Asset Management Software Brands Recognition
Sebastian Winter
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at asset management vendors understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 13 economic regions and 16 industries. Of the 259 managers across operations, process safety, maintenance, and engineering Verdantix interviewed, 94% represented firms with revenues greater than $1 billion. Verdantix found that SAP and IBM led among the 31 providers for both brand preference and brand awareness. Siemens and Oracle followed in brand preference, whilst Oracle and Honeywell followed in brand awareness.Multi-Region Operational Excellence Survey Delivers Granular Insight
Multinational Software Vendors Top The Asset Management Software Brand Preference List
Asset Management Software Specialists Have Scope To Enhance Market Awareness
Figure 2. Asset Management: Brand Awareness Ranking
About the Authors
Malavika Tohani
Research Director
Malavika is a Research Director at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more ef...
View ProfileSebastian Winter
Industry Analyst
Sebastian is an Industry Analyst in the Verdantix Operational Excellence practice. His research agenda covers digital twins for industrial facilities, asset management softwar...
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