Global Corporate Survey 2020: Asset Management Service Providers Brands Recognition
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at asset management service providers understand the strength of their brand preference and brand awareness in the eyes of corporate customers across 13 economic regions and 16 industries. Of the 259 executives across operations, maintenance, engineering and process safety roles Verdantix interviewed, 94% represented firms with revenues greater than $1 billion and 71% held role titles at the level of director or above. Verdantix found that IBM led by far among the 20 providers assessed for both brand preference and brand awareness. Infosys and DuPont Sustainable Solutions (DSS) followed in brand preference, while Capgemini and Deloitte followed in brand awareness.Global Survey Of Operational Excellence Decision-Makers Delivers Granular Insight
Brand Perception Data Highlight A Brand Preference Divide
IBM, Capgemini And Deloitte Lead Brand Awareness Among Providers
Figure 2. Asset Management Services: Brand Awareness Ranking
About the Authors
Victor Voulgaropoulos
Director, Advisory Services
Victor is a Director in the Verdantix Advisory practice, where he leads pre-deal and growth strategy engagements for private equity firms, software vendors and corporates. Wit...
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Malavika Tohani
VP Research
Malavika is a VP Research at Verdantix, guiding research that explores how digital technologies and services are reshaping industrial operations to become safer, more efficien...
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