Global Corporate Survey 2019: Product Compliance And Regulatory Content Brands Recognition
Yaowen Ma
Steve Bolton
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at product compliance and regulatory content vendors understand the strength of their brand awareness and brand preference in the eyes of corporate customers across 35 countries and 25 industries. Of the 403 senior EHS executives whom Verdantix interviewed, 79% represented firms with revenues greater than $1 billion and 66% held role titles at the director seniority-level or above. Verdantix found that SAP, Enablon and Gensuite led in brand preference and only two vendors—Enablon and SAP—achieved brand awareness above 70%, among the 23 included in the survey.Global Survey Of EHS Decision-Makers Delivers Granular Insight
SAP, Enablon And Gensuite Ranked Highest In Brand Preference
Enablon And SAP Had Brand Awareness Above Seventy Per Cent
Figure 2. Product Compliance And Regulatory Content: Brand Awareness Ranking
About the Authors
Yaowen Ma
Principal Analyst
Yaowen is a Principal Analyst at Verdantix conducting research on EHS and ESG information management. His current agenda focuses on digital technologies, best practices and gr...
Steve Bolton
Research Director
Steve leads the Verdantix EHS research practice, based out of our New York office. He has 25 years of experience advising on sustainability, EHS, circular economy, corporate s...
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