Every Real Estate Executive Wants More Budget, But The Important Pain Points May Lie Elsewhere
Sebastian Winter
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Executive Summary
This report helps strategy and sales executives in software and hardware technology firms, and heads of practice in services firms specialized in system integration, to understand real estate executives’ perception of barriers to gaining value from real estate technology, such as IoT sensors. It can also help vendors to understand the issues that prevent their products from being purchased or fully utilized. This report analyses responses of corporate real estate executives from the most recent Verdantix global survey (see Verdantix Global Real Estate, Energy & Facilities 2017: Budgets, Priorities & Tech Preferences) and builds on our analysis of real estate executives’ attitudes to implementing technology in their firm's facilities (see Verdantix What Are Real Estate Executives' Attitudes To Real Estate, Energy & Facilities Optimization Tech?).Unsurprisingly, A Lack Of Budget Is The Main Barrier To Getting Value From Technology
Vendors Need To Focus On Executives’ Pain Points And Not Just The Budget
Figure 2. How Executives’ Attitudes To Barriers To Getting Value From Technology Vary
About the Author
Sebastian Winter
Industry Analyst
Sebastian is an Industry Analyst in the Verdantix Operational Excellence practice. His research agenda covers digital twins for industrial facilities, asset management softwar...
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