Smart Building Technology Global Survey 2018: Lighting Brands
Ibrahim Yate
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Executive Summary
This report helps strategy leaders, chief marketing officers and business development directors at firms that manufacture or supply smart lighting to gauge how heads of real estate and facilities management perceive their brand, by benchmarking interviewees’ levels of brand awareness and perceptions of capabilities. This 2018 Verdantix global survey interviewed 303 senior decision-makers with direct responsibility for corporate real estate and facilities management strategies and initiatives, including software selection. The annual revenues of respondents’ firms were a minimum of $250 million to over $1 billion, representing 18 industries and 16 geographies.
Smart Building Technology Global Survey 2018: Lighting Brands
Buyers Show A Wide Variety Of Awareness Toward Smart Lighting Vendors
Ownership Structure And Heritage Are Currently The Strongest Drivers Of Brand Awareness
Figure 2. Smart Lighting: Brand Preference Ranking
About the Author
Ibrahim Yate
Senior Analyst
Ibrahim is a Senior Analyst in the Verdantix Smart Buildings practice, which he joined in 2016. His current agenda covers innovation in software and hardware solutions for spa...
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