Market Insight: Making Sense of the Metaverse For Real Estate Executives
30 Jun, 2022
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Executive Summary
The metaverse has seen an explosion of interest, backed heavily by some of the world’s largest technology firms. Facebook has rebranded to Meta, and Microsoft has a vision of bringing people, places and things together in a metaverse platform. However, there remains huge uncertainty over what the metaverse is, what its current and future use cases are, and the extent to which it can be considered marketing hype. This report aims to provide real estate executives with clarity around where the metaverse is right now, highlight early use cases and assess the gap between hype and reality.
The Metaverse Is Currently 99% Vision And 1% Virtual Reality
Visions For The Metaverse Propose A New Paradigm
The Metaverse Will Require New Technology And Connectivity Advances
Early Use Cases Are Keyhole Views Into What The Metaverse May Mean For Businesses In The Future
Hybrid Working And Net Zero Plans Fuel The Business Case For The Metaverse In Real Estate
Businesses Should Track Not Just Metaverse Technology And Use Case Development, But Also User Sentiment
Visions For The Metaverse Propose A New Paradigm
The Metaverse Will Require New Technology And Connectivity Advances
Early Use Cases Are Keyhole Views Into What The Metaverse May Mean For Businesses In The Future
Hybrid Working And Net Zero Plans Fuel The Business Case For The Metaverse In Real Estate
Businesses Should Track Not Just Metaverse Technology And Use Case Development, But Also User Sentiment
Figure 1-1. Early Use Cases Of Metaverse Technologies In Real Estate
Figure 1-2. Early Use Cases Of Metaverse Technologies In Real Estate
Figure 1-2. Early Use Cases Of Metaverse Technologies In Real Estate
Gather, Air France, Journal of Bone and Joint Surgery, Accenture, Meta (formerly Facebook), Microsoft, Roblox, AfroTech, AltspaceVR, Decentraland, Oculus, Metaverse Group, Glue, Gucci, PrecisionOS, UK Government, Osterhout Design Group, Gallup, Teamflow, EU, Brookfield GIS, Magic Leap, Epic Games, Matterport, eXp Realty, UConn Health, DXC Technology, Colliers International, Morgan Stanley, Sandbox, PwC, Trimble, Virbela
About the Authors
Ben Readman
Industry Analyst
Ben is an Industry Analyst in the Verdantix Smart Buildings practice. His current research agenda focuses on ESG strategies and technologies for real estate, and corporate rea…
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Rodolphe d’Arjuzon
Chief Product Officer and Co-Founder
Rodolphe co-founded Verdantix in 2008 and directs the firm’s research strategy across all practice areas. Rodolphe has over 20 years of experience in technology research…
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