Market Insight: Making Sense of the Metaverse For Real Estate Executives
Executive Summary
The metaverse has seen an explosion of interest, backed heavily by some of the world’s largest technology firms. Facebook has rebranded to Meta, and Microsoft has a vision of bringing people, places and things together in a metaverse platform. However, there remains huge uncertainty over what the metaverse is, what its current and future use cases are, and the extent to which it can be considered marketing hype. This report aims to provide real estate executives with clarity around where the metaverse is right now, highlight early use cases and assess the gap between hype and reality.
Table of contents
The Metaverse Is Currently 99% Vision And 1% Virtual RealityVisions For The Metaverse Propose A New Paradigm
The Metaverse Will Require New Technology And Connectivity Advances
Early Use Cases Are Keyhole Views Into What The Metaverse May Mean For Businesses In The Future
Hybrid Working And Net Zero Plans Fuel The Business Case For The Metaverse In Real Estate
Businesses Should Track Not Just Metaverse Technology And Use Case Development, But Also User Sentiment
Table of figures
Figure 1-1. Early Use Cases Of Metaverse Technologies In Real EstateFigure 1-2. Early Use Cases Of Metaverse Technologies In Real Estate
Organisations mentioned
Accenture, AfroTech, Air France, AltspaceVR, Brookfield GIS, Colliers International, Decentraland, DXC Technology, Epic Games, EU, eXp Realty, Gallup, Gather, Glue, Gucci, Journal of Bone and Joint Surgery, Magic Leap, Matterport, Meta (formerly Facebook), Metaverse Group, Microsoft, Morgan Stanley, Oculus, Osterhout Design Group, PrecisionOS, PwC, Roblox, Sandbox, Teamflow, Trimble, UConn Health, UK Government, VirbelaAbout the authors
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