Market Insight: Making Sense of the Metaverse For Real Estate Executives

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Executive Summary

The metaverse has seen an explosion of interest, backed heavily by some of the world’s largest technology firms. Facebook has rebranded to Meta, and Microsoft has a vision of bringing people, places and things together in a metaverse platform. However, there remains huge uncertainty over what the metaverse is, what its current and future use cases are, and the extent to which it can be considered marketing hype. This report aims to provide real estate executives with clarity around where the metaverse is right now, highlight early use cases and assess the gap between hype and reality. 

Table of contents

The Metaverse Is Currently 99% Vision And 1% Virtual Reality 
Visions For The Metaverse Propose A New Paradigm
The Metaverse Will Require New Technology And Connectivity Advances
Early Use Cases Are Keyhole Views Into What The Metaverse May Mean For Businesses In The Future
Hybrid Working And Net Zero Plans Fuel The Business Case For The Metaverse In Real Estate
Businesses Should Track Not Just Metaverse Technology And Use Case Development, But Also User Sentiment

Table of figures

Figure 1-1. Early Use Cases Of Metaverse Technologies In Real Estate  
Figure 1-2. Early Use Cases Of Metaverse Technologies In Real Estate  

About the authors

Ben Readman

Analyst, Smart Buildings

Ben is an Analyst in the Verdantix Smart Buildings practice. His research agenda currently focuses on new strategies for corporate energy management and future trends in carbon offsetting markets. Ben Joined Verdantix in 2021 having previously worked as a researcher at CECAN. He holds a Masters in Environmental Strategy from the University of Surrey and a BA in Geography from the University of Birmingham.

Rodolphe d’Arjuzon

Global Head of Research and Finance Director

Rodolphe co-founded Verdantix in 2008 and directs the firm’s research strategy across all practice areas. He also leads the Smart Buildings practice on an interim basis. Rodolphe has over twenty years of experience in technology research and strategy consulting. He previously worked for Barclays Bank and L.E.K. Consulting. Rodolphe holds a PhD in Physics from Cambridge University.

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