Market Insight: Making Sense of the Metaverse For Real Estate Executives
Access this research
Access all Building Digital Platforms & Operational Tech content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
The metaverse has seen an explosion of interest, backed heavily by some of the world’s largest technology firms. Facebook has rebranded to Meta, and Microsoft has a vision of bringing people, places and things together in a metaverse platform. However, there remains huge uncertainty over what the metaverse is, what its current and future use cases are, and the extent to which it can be considered marketing hype. This report aims to provide real estate executives with clarity around where the metaverse is right now, highlight early use cases and assess the gap between hype and reality.Visions For The Metaverse Propose A New Paradigm
The Metaverse Will Require New Technology And Connectivity Advances
Early Use Cases Are Keyhole Views Into What The Metaverse May Mean For Businesses In The Future
Hybrid Working And Net Zero Plans Fuel The Business Case For The Metaverse In Real Estate
Businesses Should Track Not Just Metaverse Technology And Use Case Development, But Also User Sentiment
Figure 1-2. Early Use Cases Of Metaverse Technologies In Real Estate
About the Authors
Ben Readman
Industry Analyst
Ben is an Industry Analyst covering the real estate sector, with a focus on data centres and hotels. His core research covers more than 100 vendors in the energy efficiency, s...
View Profile
Rodolphe d’Arjuzon
Chief Product Officer and Co-Founder
Rodolphe co-founded Verdantix in 2008. As Chief Product Officer, he leads the firm’s research strategy and intellectual agenda. With over 20 years of experience in techn...
View ProfileOther related content
When OpenAI announced plans to deploy six gigawatts of AMD chips, the market focused on semiconductors. In truth, this is an energy and infrastructure story. The power required for...
13 October, 2025
Suburban teens, food court enthusiasts and shopaholics rejoice! Malls are back – and better than ever. Once dismissed as outdated relics of the past, they’ve undergone a full 180-d...
02 October, 2025
Airports are bursting at the seams. In 2024, global passenger volumes hit 9.5 billion, eclipsing pre-pandemic records. With demand set to double by 2043, concrete alone won’t keep ...
23 September, 2025
Our research shows that field service leaders face three critical roadblocks to a superior customer experience: inefficient legacy systems, data silos, and insufficient technolo...
Upcoming / 23 October, 2025
In a recent Verdantix survey, 80% of EHS leaders ranked reducing Serious Injuries and Fatalities (SIFs) as a top priority, with 42% identifying it as their single most important go...
Upcoming / 21 October, 2025
Property and facilities leaders are being asked to do more with less — extend asset life, deliver reliable service, and keep tenants satisfied. At the same time, innovations like A...
14 October, 2025