Global Corporate Survey 2020: IoT Platform Brands Recognition

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Executive Summary

This report helps vendors who provide smart building IoT platforms – particularly those in the role of chief marketing officer, business development manager or strategy executive – to measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 250 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that Bosch, Honeywell, Johnson Controls, Schneider Electric and Siemens continue to achieve the highest brand visibility globally. In a growing but increasingly competitive marketplace, IoT vendors should look to partnerships and market education to bolster their brand exposure.

Table of contents

Corporate Perception Of Technology Brands: IoT Platform Solutions 
Building Automation Vendors Are Approaching Global Recognition For Their IoT Offerings
IoT Specialists Need To Overcome A Brand Awareness Gulf In The Growing IoT Market

Table of figures

Figure 1. IoT Platforms: Brand Preference Ranking  
Figure 2. IoT Platforms: Brand Awareness (Europe)  
Figure 3. IoT Platforms: Brand Awareness (North America)  

About the authors

Dayann Charles Jeyamohan

Industry Analyst

Dayann is an Industry Analyst in the Verdantix Smart Buildings practice. His current agenda focusses primarily on IoT building solutions and the digitization of the built environment and facilities management. This covers themes and technologies across the IoT and cloud landscape including IoT hardware, edge computing and 5G connectivity. Dayann joined Verdantix in early 2020, having previously worked as a Business and Technology Consultant at IBM. He holds an M.Eng. in Engineering (Mechanical) with Business Finance from University College London.

Susan Clarke

Research Director

Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace management systems and IoT platforms for buildings. Her research expertise also includes a broad range of energy management technologies and energy services. Susan has eight years of experience in technology research. She holds a MSc from the University of London in Sustainable Development.

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