Global Corporate Survey 2020: IoT Platform Brands Recognition
Susan Clarke
Access this research
Access all Real Estate Leaders content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
This report helps vendors who provide smart building IoT platforms – particularly those in the role of chief marketing officer, business development manager or strategy executive – to measure how heads of real estate and facilities management perceive their brand. This Verdantix global survey interviewed 250 senior real estate and facilities management decision-makers at organizations that occupy mid to large real estate portfolios. The survey finds that Bosch, Honeywell, Johnson Controls, Schneider Electric and Siemens continue to achieve the highest brand visibility globally. In a growing but increasingly competitive marketplace, IoT vendors should look to partnerships and market education to bolster their brand exposure.Building Automation Vendors Are Approaching Global Recognition For Their IoT Offerings
IoT Specialists Need To Overcome A Brand Awareness Gulf In The Growing IoT Market
Figure 2. IoT Platforms: Brand Awareness (Europe)
Figure 3. IoT Platforms: Brand Awareness (North America)
About the Authors
Dayann Charles
Senior Manager, Advisory Services
Dayann is a Senior Manager in the Verdantix Advisory Services practice, with extensive experience leading strategic projects across the Verdantix landscape. He specializes in ...
View ProfileSusan Clarke
Research Director
Susan leads the Verdantix Smart Buildings practice. Her current research agenda focuses on software solutions for real estate management including integrated workplace managem...
Other related content
AI workloads are increasing infrastructure demands at the same time as energy costs, capacity constraints and sustainability requirements continue to rise. As a result, many data c...
Upcoming / 26 August, 2026
Energy costs are volatile, trade route supply is uncertain, grids are unstable, and boards are demanding proof before capital moves. This webinar explores how leading real estate a...
Upcoming / 04 August, 2026
Integrated Workplace Management Systems/Connected Portfolio Intelligence Platforms (IWMSs/ CPIPs) are designed to unify space, workplace, maintenance, and real estate management in...
Upcoming / 27 July, 2026
Developers, asset owners, project management firms and investors face a fragmented market of project planning software vendors, each making competing claims about AI, interoperabil...
23 June, 2026
The gap between AI ambition and reality in real estate and facilities management is wider than most vendors would have you believe – and closing it will require more than technolog...
28 May, 2026
A structural shift is underway — and it’s already hitting the bottom line. Energy is emerging as a defining constraint on growth. Electricity demand is rising at rates far beyond...
10 June, 2026