North American Real Estate Asset Managers Survey 2023: Business Strategies & Technology Investment Priorities
Access this research
Access all Real Estate Leaders content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
The North American real estate market is still reeling from shifting property demand patterns and economic headwinds following the COVID pandemic. While some stakeholders may be looking to rebalance their portfolios, many leaders in industry are focused on growing the value of their assets. Verdantix interviewed 100 senior North American real estate asset managers and discovered a solid interest in smart building technology investments to drive greater returns. Asset and portfolio managers, as well as investors, can use this report to benchmark their real estate strategic priorities and technology preferences. Smart building product and service providers can also use the report to better understand market direction and emerging areas of interest for real estate asset managers who are looking to optimize their property portfolios and business operations.Verdantix North American Real Estate Asset Managers Study 2023: methodology and demographics
Asset managers are targeting smart, and sustainability-minded, real estate technology investments
Investments must balance both current returns and future property value propositions
Asset managers see strong value in keeping up with technical advancements
Energy optimization and ESG are crucial asset management pursuits
Conservation of resources is a key business strategy and cost savings goal
Asset managers approach ESG as a vital investment strategy
Figure 2. Size of real estate asset portfolios under management
Figure 3. Property asset types under management
Figure 4. Respondents’ geographical location
Figure 5. Priority initiatives for the next 12 months
Figure 6. Factors presenting opportunities and risks for the next 12 months
Figure 7. Current and planned asset investment initiatives
Figure 8. Current and planned use of commercial software for portfolio management tasks
Figure 9. Ways that 'smart buildings' factor into strategies
Figure 10. Technologies ranked by perceived value for Grade A properties
Figure 11. Current and planned energy and decarbonization initiatives
Figure 12. Decarbonization plans
Figure 13. Current and planned ESG-related activities
Figure 14. Impetus for investment in reporting tools to aid ESG activities
Figure 15. Current and planned leasing structures for ESG-related outcomes
About the Authors
Claire Stephens
Research Director
Claire Stephens is a Research Director at Verdantix, leading research into technologies and services shaping the real estate and the built environment, encompassing ...
View Profile
Joy Trinquet
Senior Analyst
Joy is a Senior Analyst at Verdantix, specializing in real estate, facilities and workplace technology, with a particular focus on integrated workplace management systems/conn...
View Profile
Sandy Rogers
Principal Analyst
Sandy is a Principal Analyst in the Verdantix Smart Buildings practice. Her current research agenda focuses on the intersection of IT and OT digital strategies and technologie...
Other related content
The Sustainable Finance & Investing Forum on November 3-4, 2025 will take place alongside the Greenbuild International Conference + Expo at the Los Angeles Convention Center. Thi...
03 November, 2025
35% of real estate and facilities leaders identify ESG, sustainability, and decarbonization as the most influential market trend of 2025. Yet, only 25% rank decarbonizing their por...
Upcoming / 26 November, 2025
Buildings account for over one-third of global energy-related carbon emissions, making them a critical focus for decarbonization. Yet for many organizations, the path forward feels...
29 October, 2025
UK data centres are expanding rapidly, fuelled by surging AI and cloud demand. Yet this boom faces infrastructure bottlenecks, from grid constraints to cooling limits. The integrat...
23 September, 2025
Our research shows that field service leaders face three critical roadblocks to a superior customer experience: inefficient legacy systems, data silos, and insufficient technolo...
23 October, 2025
Property and facilities leaders are being asked to do more with less — extend asset life, deliver reliable service, and keep tenants satisfied. At the same time, innovations like A...
14 October, 2025