North American Real Estate Asset Managers Survey 2023: Business Strategies & Technology Investment Priorities
Access this research
Access all Real Estate Leaders content with a strategic subscription or buy this single report
Need help or have a question about this report? Contact us for assistance
Executive Summary
The North American real estate market is still reeling from shifting property demand patterns and economic headwinds following the COVID pandemic. While some stakeholders may be looking to rebalance their portfolios, many leaders in industry are focused on growing the value of their assets. Verdantix interviewed 100 senior North American real estate asset managers and discovered a solid interest in smart building technology investments to drive greater returns. Asset and portfolio managers, as well as investors, can use this report to benchmark their real estate strategic priorities and technology preferences. Smart building product and service providers can also use the report to better understand market direction and emerging areas of interest for real estate asset managers who are looking to optimize their property portfolios and business operations.Verdantix North American Real Estate Asset Managers Study 2023: methodology and demographics
Asset managers are targeting smart, and sustainability-minded, real estate technology investments
Investments must balance both current returns and future property value propositions
Asset managers see strong value in keeping up with technical advancements
Energy optimization and ESG are crucial asset management pursuits
Conservation of resources is a key business strategy and cost savings goal
Asset managers approach ESG as a vital investment strategy
Figure 2. Size of real estate asset portfolios under management
Figure 3. Property asset types under management
Figure 4. Respondents’ geographical location
Figure 5. Priority initiatives for the next 12 months
Figure 6. Factors presenting opportunities and risks for the next 12 months
Figure 7. Current and planned asset investment initiatives
Figure 8. Current and planned use of commercial software for portfolio management tasks
Figure 9. Ways that 'smart buildings' factor into strategies
Figure 10. Technologies ranked by perceived value for Grade A properties
Figure 11. Current and planned energy and decarbonization initiatives
Figure 12. Decarbonization plans
Figure 13. Current and planned ESG-related activities
Figure 14. Impetus for investment in reporting tools to aid ESG activities
Figure 15. Current and planned leasing structures for ESG-related outcomes
About the Authors
Claire Stephens
Research Director
Claire Stephens is a Research Director at Verdantix, leading research into technologies and services shaping the real estate and the built environment, encompassing ...
View Profile
Joy Trinquet
Principal Analyst
Joy is a Principal Analyst at Verdantix, specializing in real estate, facilities and workplace technology, with a particular focus on integrated workplace management systems/c...
View Profile
Sandy Rogers
Principal Analyst
Sandy is a Principal Analyst in the Verdantix Smart Buildings practice. Her current research agenda focuses on the intersection of IT and OT digital strategies and technologie...
Other related content
Agentic AI has become the label of choice for real estate software vendors, but Verdantix finds that genuine agentic capability delivers value in a far narrower band than roadmaps ...
Upcoming / 15 October, 2026
For CRE investors, the plan was to wait for cheaper money. That plan just expired. In our previous blog regarding the US commercial real estate market’s maturity wall in June 202...
06 October, 2026
For REIT investors, it depends. And what it depends on is changing fast. Data centres have become one of commercial real estate's biggest growth stories in the US. But as they beco...
05 October, 2026
Join Verdantix and Nakisa for a practical discussion on how IWMS is evolving in the era of AI. We’ll explore how organizations are re-evaluating legacy platforms, where near-term ...
Upcoming / 13 October, 2026
AI workloads are increasing infrastructure demands at the same time as energy costs, capacity constraints and sustainability requirements continue to rise. As a result, many data c...
26 August, 2026
Energy costs are volatile, trade route supply is uncertain, grids are unstable, and boards are demanding proof before capital moves. This webinar explores how leading real estate a...
04 August, 2026