Market Perception Trends: Risk Consulting Providers (2024)

Published 10 February 2025 by Elizabeth Babalola & Katelyn Johnson &

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Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at risk consulting firms understand their brand awareness and perception amongst corporate service users, across six economic regions and 16 industries. Of the 300 managers interviewed by Verdantix – working across finance, healthcare, manufacturing, oil and gas, and utilities – 71% represented firms with revenues greater than $1 billion. Verdantix found that Deloitte, PwC, KMPG, Allianz and EY lead among the 20 risk consulting service providers for brand perception and brand awareness.

Table of contents

Corporate brand perception of risk consulting providers
Deloitte, PwC, KPMG, Allianz and EY lead risk consulting brand preference
Risk consulting firms must continuously refine their service offerings to elevate brand perception

Table of figures

Figure 1. Deloitte, PwC and KPMG are the top preferred brands for risk consulting services
Figure 2. Allianz leads risk consulting service providers in overall brand awareness
Figure 3. ESG and sustainability risks rank as the most pressing organizational risks
Figure 4. ESG reporting compliance risk is a material risk across all industries

About the authors

Elizabeth Babalola

Industry Analyst
Elizabeth is an Industry Analyst in the Verdantix Risk Management practice. Her current research agenda focuses on enterprise risk management, risk management information systems, organizational and strategic resilience, and global risk management trends. Prior to joining Verdantix, Elizabeth worked in corporate risk management roles across the financial and tech industries, where she gained hands-on experience of executing risk management strategies. She holds an MBA degree with a specialty in finance from the University of Lagos.

Katelyn Johnson

Senior Manager, Risk Management
Katelyn is the Senior Manager in the Verdantix Risk Management practice. Her current research agenda focuses on climate risk and its integration into risk management frameworks. Prior to joining Verdantix, Katelyn was a climate scientist at GNS Science in New Zealand. She has previously held roles in the energy industry, where she helped projects manage risk due to weather and ocean phenomena. Katelyn holds a PhD in Geology from Victoria University of Wellington and an MS in Earth Sciences from Ohio State University – both focusing on climate science – as well as a BS in Meteorology from Texas A&M University.

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