Market Perception Trends: Enterprise Carbon Management Software Providers 2024
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Executive Summary
This report helps marketing, business and product development executives at software and services firms understand how carbon management software offerings are perceived in the market, in terms of brand preference and awareness. It also delves into the wider market dynamics influencing firms’ selection of carbon management vendors. These insights are drawn from the Verdantix 2024 global net zero survey of 353 corporate respondents. Executives should use this report to inform their marketing, product development and business strategy decisions.Vendors from mature heritages excel in brand preference
Carbon management software vendors should prioritize three key areas to boost brand preference
Figure 2. Corporate priorities for carbon management software
About the Authors
Gus Brewer
Consultant
As a Consultant in the Advisory Services team, Gus has completed multiple market and product strategy engagements for ESG, EHS and energy technology providers. Prior to this, ...
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Ryan Skinner
VP Research
Ryan is a VP Research at Verdantix, where he leads a team of analysts delivering research, data and advisory services that help clients navigate the fast-evolving landscape of...
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