Market Perception Trends: Enterprise Carbon Management Software Providers 2024

Access this research

Access all Net Zero & Climate Risk content with a strategic subscription or buy this single report

Buy Subscription

Need help or have a question about this report? Contact us for assistance

Executive Summary

This report helps marketing, business and product development executives at software and services firms understand how carbon management software offerings are perceived in the market, in terms of brand preference and awareness. It also delves into the wider market dynamics influencing firms’ selection of carbon management vendors. These insights are drawn from the Verdantix 2024 global net zero survey of 353 corporate respondents. Executives should use this report to inform their marketing, product development and business strategy decisions.

Table of contents

Corporate buyers’ perceptions of carbon management software vendors
Vendors from mature heritages excel in brand preference
Carbon management software vendors should prioritize three key areas to boost brand preference

Table of figures

Figure 1. Sphera, Schneider Electric and SAP lead in brand preference for carbon management software
Figure 2. Corporate priorities for carbon management software

About the authors

Gus Brewer

Analyst
Gus is an Analyst in the Verdantix Net Zero & Climate Risk practice. Prior to joining Verdantix, Gus worked at Rio ESG, where he gained experience as a sustainability consultant, specializing in carbon accounting and environmental strategy. Gus holds a BA in Geography from the University of Exeter and a MSc in Carbon Management from the University of Edinburgh.

Ryan Skinner

Research Director, Net Zero & Climate Risk
Ryan is the Research Director for the Verdantix Net Zero & Climate Risk practice. He guides the research team to develop compelling research at the intersection of net zero strategies, carbon management, climate risk and technology. Prior to joining Verdantix, Ryan was a principal analyst at Forrester Research, where he initiated the research into ESG data and analytics offerings. He also has extensive experience of helping software companies with their messaging, positioning, market and technology strategies. Ryan studied at Duke University, the University of Manchester and the University of Oslo, and speaks Norwegian fluently.

Related Reports

Not a Verdantix client yet?

Register with Verdantix for authoritative data, analysis and advice to allow your business to succeed.