Market Perception Trends: Asset Management Software Providers (2024)

Access this research

Access all Operational Excellence content with a strategic subscription or buy this single report

Buy Subscription

Need help or have a question about this report? Contact us for assistance

Executive Summary

This report helps strategy executives, chief marketing officers and business development directors at asset maintenance and performance software suppliers understand their brand awareness and perception among corporate customers across 14 economic regions and 19 industries. Of the 304 managers interviewed by Verdantix – working across operations, process safety, maintenance, engineering, reliability and IT – 77% represented firms with revenues greater than $1 billion. Verdantix found that IBM, Siemens and GE Vernova lead among the 16 asset management software suppliers for brand perception and brand awareness.

Table of contents

Corporate brand perception of asset maintenance and performance software providers in 2024
Global cross-industry survey delivers granular insight
Large-scale industrial technology software vendors lead the asset management software brand perception rankings
Legacy industrial software and equipment providers top brand awareness
Asset management software suppliers can bolster brand recognition through three marketing approaches

Table of figures

Figure 1. Asset management software providers: brand perception ranking 2024
Figure 2. Asset management software providers: brand awareness ranking 2024

About the authors

Kiran Darmasseelane

Principal Analyst
Kiran is a Principal Analyst in the Verdantix Industrial Transformation practice. His current research agenda focuses on emerging solutions and global market trends across the process industries, with a particular interest in APM, AIP and process simulation solutions. Prior to joining Verdantix, Kiran worked at Siemens DI, where he gained experience in advanced process modelling and digital twin technologies. Kiran holds an MEng in Chemical Engineering from the University of Nottingham.

Malavika Tohani

Research Director, Industrial Transformation
Malavika leads the Verdantix Industrial Transformation practice. The team’s current research focusses on digital technologies and services that enable industrial operations become safer, efficient and sustainable such as asset maintenance and performance, industrial AI and data management, connected workforce and field service management, process safety and industrial engineering, design and construction. Malavika has over 20 years’ experience in research and strategy consulting. Malavika previously worked at Frost & Sullivan, managing and delivering advisory projects for clients involving expansion, acquisition, benchmarking and product development strategies. Malavika holds a MSc in Economics from Madras School of Economics.

Related Reports

Not a Verdantix client yet?

Register with Verdantix for authoritative data, analysis and advice to allow your business to succeed.