Market Perception Trends: Asset Management Software Providers (2024)
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Executive Summary
This report helps strategy executives, chief marketing officers and business development directors at asset maintenance and performance software suppliers understand their brand awareness and perception among corporate customers across 14 economic regions and 19 industries. Of the 304 managers interviewed by Verdantix – working across operations, process safety, maintenance, engineering, reliability and IT – 77% represented firms with revenues greater than $1 billion. Verdantix found that IBM, Siemens and GE Vernova lead among the 16 asset management software suppliers for brand perception and brand awareness.
Table of contents
Corporate brand perception of asset maintenance and performance software providers in 2024Global cross-industry survey delivers granular insight
Large-scale industrial technology software vendors lead the asset management software brand perception rankings
Legacy industrial software and equipment providers top brand awareness
Asset management software suppliers can bolster brand recognition through three marketing approaches
Table of figures
Figure 1. Asset management software providers: brand perception ranking 2024Figure 2. Asset management software providers: brand awareness ranking 2024
Organisations mentioned
ABB, Altair Engineering, AspenTech, AVEVA, Azima DLI, Brightly Software, C3 AI, Cenosco, Cognite, Copperleaf Technologies, DevonWay, eMaint, Emerson, Eptura, Falkonry, Fiix, Fluke Reliability, Fortive, GE Vernova, Hexagon, IBM, Ideagen, IFS Ultimo, Infor, Itus Digital, PEMAC, Plex, Prescinto, Prometheus Group, Rockwell Automation, SAP, Schneider Electric, SEAM Group, Senseye, ServiceNow, Siemens, SymphonyAI, Voyansi, Xwatch, YokogawaAbout the authors
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